Sustainable consumption: green consumer behaviour when purchasing products
The 'attitude-behaviour gap' or 'values-action gap' is where 30% of consumers report that they are very concerned about environmental issues but they are struggling to translate this into purchases. For example, the market share for ethical foods remains at 5 per cent of sales. This paper investigates the purchasing process for green consumers in relation to consumer technology products in the UK. Data were collected from 81 self-declared green consumers through in depth interviews on recent purchases of technology products. A green consumer purchasing model and success criteria for closing the gap between green consumers' values and their behaviour are developed. The paper concludes that incentives and single issue labels (like the current energy rating label) would help consumers concentrate their limited efforts. More fundamentally, 'being green' needs time and space in people's lives that is not available in increasingly busy lifestyles. Implications for policy and business are proposed. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment.
Volume (Year): 18 (2010)
Issue (Month): 1 ()
|Contact details of provider:|| Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-1719|
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Vantomme, D. & Geuens, M. & De Houwer, J. & De Pelsmacker, P., 2006.
"Implicit attitudes toward green consumer behavior,"
Vlerick Leuven Gent Management School Working Paper Series
2005-31, Vlerick Leuven Gent Management School.
- D. Vantomme & M. Geuens & J. De Houwer & P. De Pelsmacker, 2004. "Implicit Attitudes Toward Green Consumer Behavior," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/224, Ghent University, Faculty of Economics and Business Administration.
- Andreas Chatzidakis & Sally Hibbert & Andrew Smith, 2007. "Why People Donâ€™t Take their Concerns about Fair Trade to the Supermarket: The Role of Neutralisation," Journal of Business Ethics, Springer, vol. 74(1), pages 89-100, August.
- Andrew Dobson, 2007. "Environmental citizenship: towards sustainable development," Sustainable Development, John Wiley & Sons, Ltd., vol. 15(5), pages 276-285.
- Marcus Sutcliffe & Paul Hooper & Ros Howell, 2008. "Can eco-footprinting analysis be used successfully to encourage more sustainable behaviour at the household level?," Sustainable Development, John Wiley & Sons, Ltd., vol. 16(1), pages 1-16.
When requesting a correction, please mention this item's handle: RePEc:wly:sustdv:v:18:y:2010:i:1:p:20-31. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Wiley-Blackwell Digital Licensing)or (Christopher F. Baum)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.