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Predicting variation in repertoire size with the NBD model

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  • Trinh, Giang

Abstract

用NBD模型预测全部的尺寸变化

Suggested Citation

  • Trinh, Giang, 2014. "Predicting variation in repertoire size with the NBD model," Australasian marketing journal, Elsevier, vol. 22(2), pages 111-116.
    • Handle: RePEc:eee:aumajo:v:22:y:2014:i:2:p:111-116
    DOI: 10.1016/j.ausmj.2014.01.002
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    References listed on IDEAS

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    1. A. S. C. Ehrenberg, 1959. "The Pattern of Consumer Purchases," Journal of the Royal Statistical Society Series C, Royal Statistical Society, vol. 8(1), pages 26-41, March.
    2. C Wu & H-L Chen, 2000. "A consumer purchasing model with learning and departure behaviour," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 51(5), pages 583-591, May.
    3. Uncles, Mark D. & Ehrenberg, Andrew S. C. & Goodhardt, Gerald J., 2004. "Reply to commentary on "Understanding brand performance measures: using Dirichlet benchmarks"," Journal of Business Research, Elsevier, vol. 57(12), pages 1329-1330, December.
    4. Rainer Winkelmann, 2008. "Econometric Analysis of Count Data," Springer Books, Springer, edition 0, number 978-3-540-78389-3, September.
    5. Fader, Peter S. & Hardie, Bruce G. S., 2002. "A note on an integrated model of customer buying behavior," European Journal of Operational Research, Elsevier, vol. 139(3), pages 682-687, June.
    6. Wu, Couchen & Chen, Hsiu-Li, 2000. "Counting your customers: Compounding customer's in-store decisions, interpurchase time and repurchasing behavior," European Journal of Operational Research, Elsevier, vol. 127(1), pages 109-119, November.
    7. Desmond Lam & Richard Mizerski, 2009. "An investigation into gambling purchases using the NBD and NBD–Dirichlet models," Marketing Letters, Springer, vol. 20(3), pages 263-276, September.
    8. Banelis, Melissa & Riebe, Erica & Rungie, Campbell M., 2013. "Empirical evidence of repertoire size," Australasian marketing journal, Elsevier, vol. 21(1), pages 59-65.
    9. Ehrenberg, Andrew S. C. & Uncles, Mark D. & Goodhardt, Gerald J., 2004. "Understanding brand performance measures: using Dirichlet benchmarks," Journal of Business Research, Elsevier, vol. 57(12), pages 1307-1325, December.
    10. Philip Stern & Kathy Hammond, 2004. "The Relationship Between Customer Loyalty and Purchase Incidence," Marketing Letters, Springer, vol. 15(1), pages 5-19, February.
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    Cited by:

    1. Dawes, John, 2020. "The Natural Monopoly effect in brand purchasing: Do big brands really appeal to lighter category buyers?," Australasian marketing journal, Elsevier, vol. 28(2), pages 90-99.
    2. Trinh, Giang & Dawes, John, 2020. "A comparison of brand loyalty between on the go and take-home consumption purchases," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    3. Trinh, Giang & Khan, Huda & Lockshin, Larry, 2020. "Purchasing behaviour of ethnicities: Are they different?," International Business Review, Elsevier, vol. 29(4).
    4. Trinh, Giang & Corsi, Armando & Lockshin, Larry, 2019. "How country of origins of food products compete and grow," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 231-241.

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