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Counting your customers: Compounding customer's in-store decisions, interpurchase time and repurchasing behavior

Listed author(s):
  • Wu, Couchen
  • Chen, Hsiu-Li
Registered author(s):

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    File URL: http://www.sciencedirect.com/science/article/pii/S0377-2217(99)00326-4
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    Article provided by Elsevier in its journal European Journal of Operational Research.

    Volume (Year): 127 (2000)
    Issue (Month): 1 (November)
    Pages: 109-119

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    Handle: RePEc:eee:ejores:v:127:y:2000:i:1:p:109-119
    Contact details of provider: Web page: http://www.elsevier.com/locate/eor

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    1. Tülin Erdem & Michael P. Keane, 1996. "Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets," Marketing Science, INFORMS, vol. 15(1), pages 1-20.
    2. Wagner, Udo & Taudes, Alfred, 1987. "Stochastic models of consumer behaviour," European Journal of Operational Research, Elsevier, vol. 29(1), pages 1-23, April.
    3. Gary L. Lilien, 1974. "A Modified Linear Learning Model of Buyer Behavior," Management Science, INFORMS, vol. 20(7), pages 1027-1036, March.
    4. Jain, Dipak C. & Niu, Shun-Chen, 1994. "Analyzing household brand switching: A stochastic model," European Journal of Operational Research, Elsevier, vol. 76(2), pages 298-308, July.
    5. Udo Wagner & Alfred Taudes, 1986. "A Multivariate Polya Model of Brand Choice and Purchase Incidence," Marketing Science, INFORMS, vol. 5(3), pages 219-244.
    6. David C. Schmittlein & Donald G. Morrison & Richard Colombo, 1987. "Counting Your Customers: Who-Are They and What Will They Do Next?," Management Science, INFORMS, vol. 33(1), pages 1-24, January.
    7. Barbara E. Kahn & Donald G. Morrison & Gordon P. Wright, 1986. "Technical Note—Aggregating Individual Purchases to the Household Level," Marketing Science, INFORMS, vol. 5(3), pages 260-268.
    8. Frank M. Bass & Moshe M. Givon & Manohar U. Kalwani & David Reibstein & Gordon P. Wright, 1984. "An Investigation into the Order of the Brand Choice Process," Marketing Science, INFORMS, vol. 3(4), pages 267-287.
    9. Füsun Gönül & Kannan Srinivasan, 1996. "Estimating the Impact of Consumer Expectations of Coupons on Purchase Behavior: A Dynamic Structural Model," Marketing Science, INFORMS, vol. 15(3), pages 262-279.
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