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Understanding brand performance measures: using Dirichlet benchmarks

  • Ehrenberg, Andrew S. C.
  • Uncles, Mark D.
  • Goodhardt, Gerald J.
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    File URL: http://www.sciencedirect.com/science/article/B6V7S-4B3K3XY-1/2/43d15a4b40bd23307888c5760bd68097
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    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 57 (2004)
    Issue (Month): 12 (December)
    Pages: 1307-1325

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    Handle: RePEc:eee:jbrese:v:57:y:2004:i:12:p:1307-1325
    Contact details of provider: Web page: http://www.elsevier.com/locate/jbusres

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    1. Peter J. Danaher & Isaac W. Wilson & Robert A. Davis, 2003. "A Comparison of Online and Offline Consumer Brand Loyalty," Marketing Science, INFORMS, vol. 22(4), pages 461-476, February.
    2. Tülin Erdem & Michael P. Keane, 1996. "Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets," Marketing Science, INFORMS, vol. 15(1), pages 1-20.
    3. Tülin Erdem, 1996. "A Dynamic Analysis of Market Structure Based on Panel Data," Marketing Science, INFORMS, vol. 15(4), pages 359-378.
    4. Daniel McFadden, 1986. "The Choice Theory Approach to Market Research," Marketing Science, INFORMS, vol. 5(4), pages 275-297.
    5. Kamel Jedidi & Carl F. Mela & Sunil Gupta, 1999. "Managing Advertising and Promotion for Long-Run Profitability," Marketing Science, INFORMS, vol. 18(1), pages 1-22.
    6. Odin, Yorick & Odin, Nathalie & Valette-Florence, Pierre, 2001. "Conceptual and operational aspects of brand loyalty: an empirical investigation," Journal of Business Research, Elsevier, vol. 53(2), pages 75-84, August.
    7. Yim, Chi Kin & Kannan, P. K., 1999. "Consumer Behavioral Loyalty:: A Segmentation Model and Analysis," Journal of Business Research, Elsevier, vol. 44(2), pages 75-92, February.
    8. Gordon R. Foxall, 1999. "The substitutability of brands," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 20(5), pages 241-257.
    9. Mark Uncles & Andrew Ehrenberg & Kathy Hammond, 1995. "Patterns of Buyer Behavior: Regularities, Models, and Extensions," Marketing Science, INFORMS, vol. 14(3_supplem), pages G71-G78.
    10. Udo Wagner & Alfred Taudes, 1986. "A Multivariate Polya Model of Brand Choice and Purchase Incidence," Marketing Science, INFORMS, vol. 5(3), pages 219-244.
    11. Kannan, P. K. & Yim, Chi Kin (Bennett), 2001. "An investigation of the impact of promotions on across-submarket competition," Journal of Business Research, Elsevier, vol. 53(3), pages 137-149, September.
    12. N Wrigley & R Dunn, 1985. "Stochastic panel-data models of urban shopping behaviour: 4. Incorporting independent variables into the NBD and Dirichlet models," Environment and Planning A, Pion Ltd, London, vol. 17(3), pages 319-331, March.
    13. Easton, G, 1980. "Stochastic models of industrial buying behaviour," Omega, Elsevier, vol. 8(1), pages 63-69.
    14. repec:dgr:rugsom:00f20 is not listed on IDEAS
    15. Uncles, M. D. & Hammond, K. A. & Ehrenberg, A. S. C. & Davis, R. E., 1994. "A replication study of two brand-loyalty measures," European Journal of Operational Research, Elsevier, vol. 76(2), pages 375-384, July.
    16. Randolph E. Bucklin & Sunil Gupta, 1999. "Commercial Use of UPC Scanner Data: Industry and Academic Perspectives," Marketing Science, INFORMS, vol. 18(3), pages 247-273.
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