The Choice Theory Approach to Market Research
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References listed on IDEAS
- Jack L. Knetsch & J. A. Sinden, 1984. "Willingness to Pay and Compensation Demanded: Experimental Evidence of an Unexpected Disparity in Measures of Value," The Quarterly Journal of Economics, Oxford University Press, vol. 99(3), pages 507-521.
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"Prospect Theory: An Analysis of Decision under Risk,"
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Keywordschoice theory; conjoint analysis; factor analysis; latent variables; multinomial logit; multinomial probit; perceptual mapping; random utility model;
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