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A replication study of two brand-loyalty measures

Author

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  • Uncles, M. D.
  • Hammond, K. A.
  • Ehrenberg, A. S. C.
  • Davis, R. E.

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Suggested Citation

  • Uncles, M. D. & Hammond, K. A. & Ehrenberg, A. S. C. & Davis, R. E., 1994. "A replication study of two brand-loyalty measures," European Journal of Operational Research, Elsevier, vol. 76(2), pages 375-384, July.
  • Handle: RePEc:eee:ejores:v:76:y:1994:i:2:p:375-384
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    Cited by:

    1. Yim, Chi Kin & Kannan, P. K., 1999. "Consumer Behavioral Loyalty:: A Segmentation Model and Analysis," Journal of Business Research, Elsevier, vol. 44(2), pages 75-92, February.
    2. Hui-Hsin HUANG, 2014. "Explorative Study on the Concept of Mind Shares: Confidence, Resistance and Loyalty," Expert Journal of Marketing, Sprint Investify, vol. 2(1), pages 15-27.
    3. Dawes, John & Meyer-Waarden, Lars & Driesener, Carl, 2015. "Has brand loyalty declined? A longitudinal analysis of repeat purchase behavior in the UK and the USA," Journal of Business Research, Elsevier, vol. 68(2), pages 425-432.
    4. Ehrenberg, Andrew S. C. & Uncles, Mark D. & Goodhardt, Gerald J., 2004. "Understanding brand performance measures: using Dirichlet benchmarks," Journal of Business Research, Elsevier, vol. 57(12), pages 1307-1325, December.
    5. Vipul Pare & John Dawes, 2012. "The persistence of excess brand loyalty over multiple years," Marketing Letters, Springer, vol. 23(1), pages 163-175, March.
    6. Dawes, John, 2014. "Cigarette brand loyalty and purchase patterns: An examination using US consumer panel data," Journal of Business Research, Elsevier, vol. 67(9), pages 1933-1943.
    7. Peter J. Danaher & Isaac W. Wilson & Robert A. Davis, 2003. "A Comparison of Online and Offline Consumer Brand Loyalty," Marketing Science, INFORMS, vol. 22(4), pages 461-476, February.
    8. Nadja Silberhorn & Lutz Hildebrandt, 2012. "Does umbrella branding really work? Investigating cross-category brand loyalty," SFB 649 Discussion Papers SFB649DP2012-028, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
    9. repec:eee:joreco:v:21:y:2014:i:5:p:725-734 is not listed on IDEAS

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