The persistence of excess brand loyalty over multiple years
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- Peter J. Danaher & Isaac W. Wilson & Robert A. Davis, 2003. "A Comparison of Online and Offline Consumer Brand Loyalty," Marketing Science, INFORMS, vol. 22(4), pages 461-476, February.
- Barwise, T Patrick & Ehrenberg, Andrew S C, 1987. " The Liking and Viewing of Regular TV Series," Journal of Consumer Research, University of Chicago Press, vol. 14(1), pages 63-70, June.
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