A meta-analysis of correlations between market share and other brand performance metrics in FMCG markets
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DOI: 10.1016/j.jbusres.2016.04.106
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Cited by:
- Mao, Zhixin & Duan, Yongrui & Yao, Yuliang & Huo, Jiazhen, 2021. "The moderating effect of average wage and number of stores on private label market share: A hierarchical linear model analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
- Parves Sultan & Ho Yin Wong, 2019. "How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mod," Journal of Brand Management, Palgrave Macmillan, vol. 26(3), pages 332-347, May.
- Trompeta, Maria-Angeliki & Karantinou, Kalipso & Koritos, Christos & Bijmolt, Tammo H.A., 2022. "A meta-analysis of the effects of music in tourism and hospitality settings," Journal of Business Research, Elsevier, vol. 138(C), pages 130-145.
- Woo, Hongjoo & Chung, Angie & Richey, Robert Glenn & Hopkins, Christopher & Lee, Kangbok, 2022. "Product-flyer location and type of product categories in retailing," Journal of Business Research, Elsevier, vol. 138(C), pages 146-160.
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Keywords
Empirical generalization; Meta-analysis; Double jeopardy; Category characteristics; Brand performance metrics;All these keywords.
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