Do shoppers choose the same brand on the next trip when facing the same context? An empirical investigation in FMCG retailing
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DOI: 10.1016/j.jretai.2022.01.003
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- Dass, Mayukh & Kumar, Piyush & Acharya, Manaswini, 2024. "An approach to brand planning under high competitor set variation," Journal of Business Research, Elsevier, vol. 182(C).
- Dawes, John, 2022. "Factors that influence manufacturer and store brand behavioral loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
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