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Content
September 2023, Volume 21, Issue 1
- 1-16 The Rise of the Non-Fungible Token (NFT) Market in Turkey: The Effect of Social Media Interaction and the Need for Uniqueness on NFT Purchase Intention
by Efendioğlu İbrahim Halil - 17-33 Walk in Someone Else’s Shoes: Fan Group Behavior and Rivalry in Sport and Athletic Footwear Brands
by Havard Cody T. & Hutchinson Michael & Reams Lamar - 35-75 Dynamic Formation of Quality Expectations: Theory and Empirical Evidence
by Fruchter Gila E. & Reutterer Thomas & Dickert Stephan & Vacondio Martina - 77-110 A Systematic Analysis of Higher Educational Content Over Social Media for Engagement Optimization
by Saikia Prakrit & Barman Himadri - 111-141 Developing Affective Brands: Paratextualization in the Entertainment Industry
by de Souza-Leão André Luiz Maranhão & Moura Bruno Melo & Lopes Mariana Almeida de Souza & Batista Marília Abigail Meneses & Melo Maria Eduarda da Mota & Santos Juliana Francisca Dutra dos - 143-168 How Does Social Media Impact Consumers’ Sustainable Purchase Intention?
by Arora Nilesh & Rana Meghna & Prashar Sanjeev - 169-186 Packaging Global Warming Products: The CIS Strategy as a Driver of Gen Z’s Satisfaction and Loyalty
by Antoniades Nicos - 187-194 How to Improve the Performance of Email Marketing Campaigns? A Field Experiment Using the Authority Principle to Improve Email Performance
by Defau Laurens & Zauner Alexander & Sycik Anna - 195-243 Marketing Journal Rankings: Active Scholar Assessment
by Currie Russell & Pandher Gurupdesh & Voyer Peter - 245-269 Further Insight into the Usage of Bank Cards Over Cash at the Point-of-Sale?
by Ettis Saïd Aboubaker - 271-294 Exploring Must-know Criteria for Effective Customer Segmentation in Online Market Using AHP
by Sekandari Elham & Aghaei Iman - 295-326 The Impact of Customer Perceived Justice on Target-Based Customer Citizenship Behaviors: The Mediating Effects of Customer Trust and Affective Commitment
by Ali Ahmed Hassaan & Song Jing - 327-346 Unveiling Brand Convergence in Consideration Sets: The Effects of Purchase for Self or Others and Product Nature
by Kikuchi Fumiaki
September 2022, Volume 20, Issue 1
- 1-20 On the Role of Ad Networks: To Endogenize or Not to Endogenize the Number of Bidders in Auctions?
by Pahwa Parneet - 21-36 Profile Photos’ Impact in Online Reviews: The Effect of Cultural Differences
by Broeder Peter - 37-61 Attitudes Toward Global and Local Consumer Culture and the Meanings of Brands
by Kim Jung Seek - 63-82 On the Determinants of Online Short Videos’ Effectiveness Relative to Parents’ Attitudes, Behavioural Intentions and Consideration of Alternatives
by Konstantoulaki Kleopatra & Rizomyliotis Ioannis & Lionakis Konstantinos & Chen Yiheng - 83-112 Predicting User Response Behaviour towards Social Media Advertising and e-WoM Antecedents
by Rana Meghna & Arora Nilesh - 113-145 Revisiting the Recent History of Consumer Behavior in Marketing Journals: A Topic Modeling Perspective
by Ozansoy Çadırcı Tugce - 147-173 Service Dominant Logic and Market Orientation: A Case Study of Brazilian Agribusiness Firms
by Albuquerque Mariangela Duarte Soares & Martins Tomas Sparano - 175-205 How Do Different Brand Equity Measures Affect Long-Term Promotional Effectiveness?
by Shi Yuying - 207-232 Why Is the Placebo Effect Different in Marketing? A Study on Moderating Persuasion by Authority
by Herrero Eliane & Mantovani Daielly Melina Nassif & Lopes Evandro Luiz - 233-255 Exploring the Sources of Consumer-Based Brand Equity in the Cryptocurrency Market
by Boukis Achilleas
September 2021, Volume 19, Issue 1
- 1-32 Complementarity of Information Products
by Ching Andrew T. & Horstmann Ignatius & Lim Hyunwoo - 33-51 Interdependences of Products in Market Baskets: Comparing the Conditional Restricted Boltzmann Machine to the Multivariate Logit Model
by Hruschka Harald - 53-74 Taking It a Step Further: When do Followers Adopt Influencers’ Own Brands?
by Magrizos Solon & Lamprinakos Grigorios & Fang Yanling & Drossos Dimitrios - 75-100 Choosing Among Alternative Brands: Revisiting the Way Involvement Drives Consumer Selectivity
by Konstantoulaki Kleopatra & Kokkinaki Flora & Rizomyliotis Ioannis - 101-120 The Examination of Cultural Values and Social Media Usages in China
by Xiao Ge & Lee HyeRyeon & Tessema Kedir & Wang Shaokang - 121-138 The Effects of Country-Image and Animosity on Asian Consumers’ Responses to Foreign Brands
by Park Jeongsoo & Zourrig Haithem & El Hedhli Kamel - 139-165 Sales – Response Model in Marketing Revisited in the Times of Uncertainty and Global Turmoil
by Roy Debasish
September 2020, Volume 18, Issue 1
- 1-19 Relevance of the Higher-Order Brand Love Prototype in a Service Context
by Rios Rosa E. & Riquelme Hernan E. & Sinno Abdulaziz - 21-41 How Culture Moderates the Effects of Justice in Service Recovery
by Chebat Elise & Roth Yefim & Chebat Jean Charles - 43-73 Influence of Images in Online Reviews for Search Goods on Helpfulness
by Osterbrink Lars & Alpar Paul & Seher Alexander - 75-97 Examining the Impact of Contextual Factors in Brand Relationship Initiation and Maintenance: Evidence from Bottom of Pyramid Markets
by Banerjee Shubhomoy & Shaikh Ateeque - 99-115 Exclusivity as a Signal of Quality in a Market with Word-of-Mouth Communication
by Ashoori Minoo & Schmidbauer Eric & Stock Axel - 117-143 Relationship Marketing and Intangible Resources: The Mediating Effect of Loyalty
by Rosa Dayanna & Rua Orlando Lima - 145-177 Persuasive Advertising in a Vertically Differentiated Competitive Marketplace
by Lin Yuanfang & Narasimhan Chakravarthi
June 2019, Volume 17, Issue 1
- 1-22 Brand Image and its Determinants: A Stochastic Frontier Approach Analysis
by Goyal Vinay - 23-46 Taking a Ride on Mature Carrier Products to Push a New Technology: The Diffusion of Add-Ons
by Orbach Yair & Fruchter Gila E. & Varsano Naor - 47-80 The Impact Of Power And Relationship Quality On Value Creation and Appropriation in Buyer–Supplier Relationships
by Mdarhri Alaoui Saâd & Noureddine Amine - 81-116 Revenue Sharing Vertical Contracts in the Movie Industry: A Theoretical Analysis
by Baranchuk Nina & Seetharaman Seethu & Strijnev Andrei
June 2019, Volume 16, Issue 1
- 1-24 Unauthorized Use of Famous Brands and Its Impact on Brand Equity Dimensions
by Macías Washington & Cerviño Julio - 25-47 Is the Simple Price Premium that Simple?
by Shi Yuying - 49-84 Reflective and Impulsive Predictors of Unhealthy Snack Impulse Buying
by Moayery Meysam & Narvaiza Cantín Lorea & Gibaja Martíns Juan José - 85-107 Strategic Remanufacturing under Competition
by Ma Zhongwen & Sethi Suresh P. & Prasad Ashutosh - 109-132 Transaction Utility of End-User Pirates – An Analysis
by Basu Paulomi & Banerjee Tanmoyee
June 2018, Volume 16, Issue 1
- 1-24 Unauthorized Use of Famous Brands and Its Impact on Brand Equity Dimensions
by Macías Washington & Cerviño Julio - 25-47 Is the Simple Price Premium that Simple?
by Shi Yuying - 49-84 Reflective and Impulsive Predictors of Unhealthy Snack Impulse Buying
by Moayery Meysam & Narvaiza Cantín Lorea & Gibaja Martíns Juan José - 85-107 Strategic Remanufacturing under Competition
by Ma Zhongwen & Sethi Suresh P. & Prasad Ashutosh - 109-132 Transaction Utility of End-User Pirates – An Analysis
by Basu Paulomi & Banerjee Tanmoyee
June 2017, Volume 15, Issue 1
- 1-17 Transaction Utility and Quality Choice
by Sajeesh Sajeesh & Song Sang-Young - 19-43 Household Grocery Budgets—An Empirical Examination of Allocation Changes Due to Household Demographics
by D’Souza Giles & Tariq Ayesha & Allaway Arthur
June 2016, Volume 14, Issue 1
- 1-19 Dynamics of Two-Sided Markets
by Rayskin Victoria - 21-67 A Monte Carlo Study of Design Procedures for the Semi-parametric Mixed Logit Model
by Falke Andreas & Hruschka Harald - 69-87 Spillovers in Attribute Advertising
by Schmeiser Steven
November 2015, Volume 13, Issue 1
- 1-40 Role of Advertising and Consumer Interest in the Motion Picture Industry
by Huang Dongling & Strijnev Andrei & Ratchford Brian - 41-58 When Can a Durable Goods Seller Price Discriminate Intertemporally?
by Kolay Sreya - 59-93 A Multimarket Analysis of Inter-dependent Consumer Response Sensitivities
by Voleti Sudhir
January 2014, Volume 12, Issue 1
- 1-36 Eliminating the Outside Good Bias in Logit Models of Demand with Aggregate Data
by Huang Dongling & Rojas Christian
November 2013, Volume 11, Issue 1
- 33-53 Examining the Dynamics of Consumer Interest and Live Performance Event TicketSales in the Presence of a Critical Industry-Wide Event
by Tseng Peggy H. & Kulkarni Gauri
September 2013, Volume 11, Issue 1
- 1-31 A Model of Heterogeneous Multicategory Choice for Market Basket Analysis
by Dippold Katrin & Hruschka Harald
September 2012, Volume 10, Issue 1
- 1-29 Reference Dependence and Conjoint Analysis
by Davis Brennan & Currim Imran S. & Sarin Rakesh K.
October 2012, Volume 10, Issue 1
- 1-32 Competitive Effects of Mass Customization
by Loginova Oksana - 1-35 The Internalization of Advertising Services: An Inter-Industry Analysis
by Horsky Sharon & Michael Steven C. & Silk Alvin J.
December 2012, Volume 10, Issue 1
- 1-55 The Unbundling of Advertising Agency Services: An Economic Analysis
by Arzaghi Mohammad & Berndt Ernst R. & Davis James C. & Silk Alvin J.
April 2011, Volume 9, Issue 1
- 1-19 Solving Share Equations in Logit Models Using the LambertW Function
by Aravindakshan Ashwin & Ratchford Brian
July 2010, Volume 8, Issue 2
- 1-14 Kish: Where Customers Pay As They Wish
by Kim Ju-Young & Natter Martin & Spann Martin - 1-20 DemoImpact: Modeling, Forecasting and Managing the Impact of Major US Sociodemographic Trends on Multi-Category Snack Consumption
by Girju Marina M & Adams Michelle J & Ratchford Brian - 1-21 Analyzing Causal Effects with Observational Studies for Evidence-based Marketing at IBM
by Manganaris Stefanos & Bhasin Ruchi & Reid Michael & Hermiz Keith B
October 2010, Volume 8, Issue 1
- 1-29 Generic Advertising, Brand Advertising and Price Competition: An Analysis of Free-Riding Effects and Coordination Mechanisms
by Roma Paolo & Perrone Giovanni
July 2010, Volume 8, Issue 1
- 1-34 An Empirical Comparison of Methods for Clustering Problems: Are There Benefits from Having a Statistical Model?
by Andrews Rick L & Brusco Michael & Currim Imran S & Davis Brennan
June 2010, Volume 8, Issue 1
- 1-28 Competition, Risk and Return in the US Grocery Industry
by Corstjens Marcel & Vanderheyden Ludo - 1-28 A Utility-Based Diffusion Model Applied to the Digital Camera Case
by Orbach Yair & Fruchter Gila E.
February 2009, Volume 7, Issue 1
- 1-23 Survival Determinants for Online Retailers
by Nikolaeva Ralitza & Kalwani Manohar U & Robinson William T & Sriram S.
July 2009, Volume 7, Issue 1
August 2009, Volume 7, Issue 1
- 1-36 Quality, Sunk Costs and Competition
by Crespi John M. & Marette Stephan
December 2009, Volume 7, Issue 1
- 1-31 The Privacy Paradox: The Case of Secondary Disclosure
by D'Souza Giles & Phelps Joseph E - 1-51 A Theoretical and Empirical Analysis of Alternate Auction Policies for Search Advertisements
by Balachander Subramanian & Kannan Karthik & Schwartz David G
August 2008, Volume 6, Issue 1
- 1-39 Investigating the Relationship Between Advertising and Pricing in a Channel with Private Label Offering: A Theoretic Model
by Karray Salma & Martín-Herrán Guiomar
April 2007, Volume 5, Issue 1
- 1-3 Editorial
by Winer Russell S
November 2007, Volume 5, Issue 1
- 1-26 The Effect of Variability in Price on Consumer Brand Choice
by Murthi B. P. S. & Haruvy Ernan & Zhang He
October 2007, Volume 5, Issue 1
- 1-32 Designing Experimental Auctions for Marketing Research: The Effect of Values, Distributions, and Mechanisms on Incentives for Truthful Bidding
by Lusk Jayson L & Alexander Corinne & Rousu Matthew C.
September 2007, Volume 5, Issue 1
- 1-51 A Model of Promotion-Free Retail Pricing of Durable Products
by Balachander Subramanian
August 2006, Volume 4, Issue 1
- 1-26 Magazines and their Companion Websites: Competing Outlet Channels?
by Kaiser Ulrich
February 2006, Volume 4, Issue 1
- 1-18 Store Brand Strength
by Tyagi Rajeev K. - 1-41 An Empirical Real-Time Test for Takeoff with Applications to Cellular Telephony
by Wiorkowski John J & Gylys Victoria A
July 2005, Volume 3, Issue 1
- 1-20 Vertical Control of Cournot Wholesalers in Spatial Competition: Exclusive Territories? Or Maximum Retail Price Stipulations?
by Nariu Tatsuhiko & Flath David - 1-21 Modeling Selectivity in Households' Purchase Quantity Outcomes: A Count Data Approach
by Zhang Qin & Seetharaman P.B. & Narasimhan Chakravarthi - 1-24 Measurement Context Effects in Telephone-Survey-Based Tests of Causal Models
by Agarwal Sanjeev & Teas R. Kenneth
October 2004, Volume 2, Issue 1
- 1-23 Long-term Profit Impact Of Integrated Marketing Communications Program
by Raman Kalyan & Naik Prasad A.
September 2004, Volume 2, Issue 1
July 2004, Volume 2, Issue 1
- 1-22 Buyer Shopping Costs and Retail Pricing: An Indirect Empirical Test
by Lee Sang-Yong T. & Png Ivan P.L.
June 2004, Volume 2, Issue 1
- 1-51 Holding Company Cost Economies in the Global Advertising and Marketing Services Business
by Silk Alvin J. & Berndt Ernst R.
March 2004, Volume 2, Issue 1
- 1-20 Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry
by Prasad Ashutosh & Bronnenberg Bart & Mahajan Vijay
January 2004, Volume 2, Issue 1
- 1-14 The Relationship between Market Share and Information in a High-Tech Industry
by Theoharakis Vasilis & Vakratsas Demetrios & Wong Veronica - 1-25 Durable Good, Extended Warranty and Channel Coordination
by Desai Preyas S & Padmanabhan Paddy - 1-41 Assessing Heterogeneity in Discrete Choice Models Using a Dirichlet Process Prior
by Kim Jin Gyo & Menzefricke Ulrich & Feinberg Fred M.
August 2003, Volume 1, Issue 1
- 1-26 Competitive Entry and Pricing Responses to Product Innovation
by Bayus Barry & Chintagunta Pradeep - 1-28 Measuring National Brands' Equity over Store Brands
by Sethuraman Raj - 1-41 The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment
by Kopalle Praveen K & Neslin Scott A