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An Empirical Real-Time Test for Takeoff with Applications to Cellular Telephony

Author

Listed:
  • Wiorkowski John J

    (UT Dallas)

  • Gylys Victoria A

    (Consultant, Dallas, TX)

Abstract

No methodology exists to aid the manager in empirically identifying a takeoff event in a real-time. This paper addresses this problem by developing generally applicable, simple and empirical tests for the determination of the takeoff point of a growth curve. The tests are applied to the adoption of wireless cellular telephony across 40 countries. The tests are shown to provide useful insight into the temporal development and dissemination of this technology.

Suggested Citation

  • Wiorkowski John J & Gylys Victoria A, 2006. "An Empirical Real-Time Test for Takeoff with Applications to Cellular Telephony," Review of Marketing Science, De Gruyter, vol. 4(1), pages 1-41, February.
    • Handle: RePEc:bpj:revmkt:v:4:y:2006:i:1:p:1-41:n:1
    DOI: 10.2202/1546-5616.1036
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    References listed on IDEAS

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    Cited by:

    1. Towhidul Islam & Nigel Meade, 2011. "Detecting the impact of market factors on sales takeoff times of analog cellular telephones," Marketing Letters, Springer, vol. 22(2), pages 197-212, June.

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