IDEAS home Printed from https://ideas.repec.org/a/inm/ormksc/v8y1989i3p231-247.html
   My bibliography  Save this article

Modeling Multinational Diffusion Patterns: An Efficient Methodology

Author

Listed:
  • Hubert Gatignon

    (The Wharton School, University of Pennsylvania)

  • Jehoshua Eliashberg

    (The Wharton School, University of Pennsylvania)

  • Thomas S. Robertson

    (The Wharton School, University of Pennsylvania)

Abstract

The objective of this study is to develop an econometric model for the diffusion of innovations at the individual country level, but which also allows the parameters of the process to differ systematically across countries. The conceptualization rests on behavioral and spatial theories of diffusion and extends the domain to international markets. The cross-national model of innovation diffusion which is developed highlights substantive differences and similarities among international markets. It also provides estimates for the diffusion parameters, even for countries where sales data are not available, thereby yielding some insights into the nature of the expected diffusion pattern in these countries prior to market entry.

Suggested Citation

  • Hubert Gatignon & Jehoshua Eliashberg & Thomas S. Robertson, 1989. "Modeling Multinational Diffusion Patterns: An Efficient Methodology," Marketing Science, INFORMS, vol. 8(3), pages 231-247.
    • Handle: RePEc:inm:ormksc:v:8:y:1989:i:3:p:231-247
    DOI: 10.1287/mksc.8.3.231
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1287/mksc.8.3.231
    Download Restriction: no
    File URL: https://libkey.io/10.1287/mksc.8.3.231?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:ormksc:v:8:y:1989:i:3:p:231-247. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Asher (email available below). General contact details of provider: https://edirc.repec.org/data/inforea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.