Multinational Diffusion Models: An Alternative Framework
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References listed on IDEAS
- Frank M. Bass & Trichy V. Krishnan & Dipak C. Jain, 1994. "Why the Bass Model Fits without Decision Variables," Marketing Science, INFORMS, vol. 13(3), pages 203-223.
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KeywordsMultinational Diffusion; Iterative Estimation; Lead-Lag; Lag-Lead; and Simultaneous Effects; International Marketing Strategy;
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