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Canadian Center of Science and Education

International Journal of Marketing Studies

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Description: International Journal of Marketing Studies (IJMS) is an international, double-blind peer-reviewed, open-access journal for marketing academics and practitioners. Published by the Canadian Center of Science and Education, IJMS aims to provide an avenue for high-quality research in various aspects of marketing management and strategy, such as marketing research, market segmentation, positioning, pricing, relationship marketing, business marketing, social marketing, internet marketing, advertising, branding, customer service, customer behavior analysis. The journal is published in both print and online versions.
Series handle: RePEc:ibn:ijmsjn

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Content

July 2023, Volume 15, Issue 1

1-1 Image Transfer in Sports Creative Sponsorship and Participation Sponsorship: What’s the Difference?
by Chedlia Fitouri & Fatma Hassan Abdel Baset Morgan & Zeineb Zarai
1-12 Factors Affecting Customer Satisfaction in Purchasing Car
by Mandy Mok Kim Man & Lim Rui Yang
1-22 Advertising in the Metaverse: Opportunities and Challenges
by Bassant Eyada
1-31 The Mediating Role of Green Purchase Intention between Antecedents of Green Purchase Intention and Consumer’s Green Buying Behaviour: Empirical Evidence in Ethiopia
by Getie Andualem Imiru
1-59 Consumer Buying Behavior During the Epidemics Spread: Through Application on COVID-19 Pandemic
by Eman Wadie Abd El-Halim Afifi
1-90 The Impact of Electronic Commerce on Consumer Satisfaction and Consumer Preferences for Retail Stores in Saudi Arabia
by Asma Abdulaziz Aljarbou
1-98 Materialistic Consumers Who Need To Signal Their Status: Examination of Antecedents and Consequences of Consumers’ Luxury Brands Engagement on Social Media
by Eunseon Kwon
111-111 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 15, No. 1
by Alyssa Sun

December 2022, Volume 14, Issue 2

1-1 A Study of the Financial Behavior Based on the Theory of Planned Behavior
by Hsien-Ming Shih & Bryan H. Chen & Mei-Hua Chen & Ching-Hsin Wang & Li-Fen Wang
1-13 Digital Transformation Journey for Incumbent Banks: The Case Study of Greece
by Aristides Papathomas & George Konteos
1-27 Factors Influence the Purchase Intention of Electric Vehicles in Egypt
by Mahmoud Kotb & Hamed Shamma
1-47 Branding in Sustainability
by Genni Perlangeli & Andrea Rea
1-58 Minty Fresh! Absolving Dieters of their Consumption Sins
by Nguyen Pham & May Lwin & Melissa G. Bublitz
1-69 How to Promote Eco-Apparel? Effects of Eco-Labels and Message Framing
by Youngdeok Lee & Kittichai Watchravesringkan
1-83 Research on the Evaluation of E-Commerce Cold Chain Food Consumption Based on Big Data
by Guo Chen & Yi Gao
1-93 A Cross-Cultural Comparison of Character Presence in Advergames and Its Impact on Brand Outcomes
by Alaa Hanbazazah & Carlton Reeve
1-98 Investigating Heterogeneous Media Multitasking Behavior: A Latent Class Analysis Approach
by Mingqi Ye & Ryo Sakiyama & Marwa Abdulsalam
113-113 Advergames and Consumer Behaviour: A Quantitative Comparative Analysis of the United Kingdom and Saudi Arabia
by Alaa Hanbazazah & Carlton Reeve & Mohammad Abuljadail
121-121 Consumers’ Purchase Intention Toward Online Health Insurance in Saudi Arabia
by Khald S. Alatawy
135-135 Factors Affecting the Preference, Choice, and Selection of Saudi Women Towards Jewelry
by Najah Hassan Salamah
143-143 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 14, No. 2, 2022
by Alyssa Sun

December 2022, Volume 14, Issue 1

1-1 Customer Loyalty as Measure of Competitiveness
by Ivan Sciascia
1-7 The Model of Customer Empowerment in the Field of Renewable Energy: A Case of Tunisian Consumers
by Chiraz Rouissi & Fatma Letaif
1-18 Organizational Citizenship Behavior and Corporate Social Responsibility: Evidence from Taiwan Listed Electronics Firms
by Hsien-Ming Shih & Bryan H. Chen & Mei-Hua Chen & Ching-Hsin Wang
1-34 The Role of Consumers’ Individual Differences and Perceived Product Quality in Sustainable Luxury Marketing: An Experimental Study in a Social Media Context
by Giuseppe Colella & Andrea Sestino & Cesare Amatulli
1-46 One-Sided Advertising: How Does It Overcome Consumer Resistance?
by Han-Kuang Tien & Yueh-Hsia Huang & Siao-Yun Wei & Yung-Yen Chen & Tyng-Bin Ger & Yen-Lin Kuo
1-60 Exploring the Relationship among Export Resources, Exporting Capability & Exporter-Foreign Distributers relationship on Export Performance: In the Case of Exporting Companies in Ethiop
by Getie Andualem Imiru
1-81 Green Brand Image and Sustainability: Marketing Implications of High-School Student Responses
by Paul James & Jasmine James
1-95 The Cognitive Determinants Influencing Consumer Purchase-Intention Towards Subscription Video on Demand (SVoD): Case of Egypt
by Ashraf Elsafty & Abdulaziz Boghdady
114-114 Emotional Analysis in Designing Tourism Experiences Through Neuromarketing Methods: The Role of Uncontrollable Variables and Atmosphere: A Preliminarily Study
by Luca Giraldi & Andrea Sestino & Elena Cedrola
126-126 The Impact of Website Design and Customer Support on Customer Experience and Its Relation to Fintech Adoption Intention in Saudi Arabia
by Afnan Ibrahim Alothman & Soad Abdullah Al-Meshal
135-135 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 14, No. 1
by Alyssa Sun

December 2021, Volume 13, Issue 4

1-1 The Impact of Relationship Quality Between Social Media Influencers and Their Followers on Brand Purchase Intention
by Tsung-Hsien Kuo & Han-Kuang Tien
1-16 Rational and Emotional Advertising: A bibliometric Analysis (1990 2020)
by Habiba Elbardai & Kamal Lakhrif & Hélène Yildiz
1-31 Pop-up Ads and Behaviour Patterns: A Quantitative Analysis Involving Perception of Saudi Users
by Alaa Hanbazazh & Carlton Reeve
1-42 The “Custrac Model”: Its Generic Practicality with a Twist in the Ghanaian Education
by Samuel Affran & E. N. Gyamfi & S. Odonkor
1-54 The Industry 4.0, the Corporate Social Responsibility and the Impacts of Brand in the Digital Transformation
by Genni Perlangeli & Andrea Rea
1-63 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 13, No. 4
by Alyssa Sun

December 2021, Volume 13, Issue 3

1-1 The Effectiveness of Model’s Body Size in Digital and Print Advertisements
by Safaa Adil & Ahmad Mostafa Abdeltawab & Danielle Lecointre-Erickson
1-9 The Drawbacks of the Digital Transition of Marketing Research: Implications for Decision Makers and the Industry
by Alessandro Gandolfo
1-21 Customer Experience Project: A Framework to Create and Deliver Value to Customers
by Edson Coutinho Da Silva
1-33 Emotional Labor and Place Attachment in Rural Tourism: The Mediating Role of Perceived Authenticity
by Yunxia Shi & Rumeng Zhang & Chunhao Ma
1-42 Habits of Food Consumers in the Post COVID Era
by María Aránzazu Sulé Alonso & Tea Rushit & Elvira Delgado-Márquez
1-63 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 13, No. 3
by Alyssa Sun

June 2021, Volume 13, Issue 2

1-1 Understanding How Social Media Is Influencing the Way People Communicate: Verbally and Written
by Noelle Defede & Nina Marie Magdaraog & Sakshi Chiragbhai Thakkar & Gulhan Bizel
1-12 Building Consumer Trust in Cosmetic Advertisements: The Effect of Model Ethnicity and Brand Origin
by Bomi Lee & Michelle Childs
1-20 Impact of the COVID-19 Pandemic on Instagram and Influencer Marketing
by Evelina Francisco & Nadira Fardos & Aakash Bhatt & Gulhan Bizel
1-36 The Effect of Export Promotion Programs on Export Performance with the Mediating Role of Marketing Implementation Capability: An Empirical Study on Exporting Companies in Ethiopia
by Getie Andualem Imiru
1-53 The Effect of Service Quality on Customers’ Satisfaction of Inter-District Public Bus Companies in the Central Region of Sarawak, Malaysia
by Adler Hilary Laisak & Anita Rosli & Nurzalikha Sa’adi
1-68 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 13, No. 2
by Alyssa Sun

February 2021, Volume 13, Issue 1

1-1 Alternative Hedonism: Its Relation to Tattoo Coverage and Community Type
by Sarah Frankel & Michelle Childs & Youn-Kyung Kim
1-14 An Empirical Study of Factors Influencing Consumers’ Purchasing Behaviours in Shopping Malls
by Mandy Mok Kim Man & Ricky Cai Qian Qiu
1-26 Data-Privacy Concerns and Its Influence on Consumer Purchasing Intention in Bangladesh and India
by Sharjana Alam Shaily
1-42 Organizational Challenges of Online Customer Co-Creation for Innovation: A Middle-Managers’ Perspective in the Italian Food Context
by Carla Rossi
1-63 Correlation Between “Optimal User Experience” Achieved via Extent of User’s Private Data Being Shared
by Zachary Daniels
1-69 Public Emotional Response on the Black Lives Matter Movement in the Summer of 2020 as Analyzed Through Twitter
by Laura Patnaude & Carolina Vásquez Lomakina & Akshat Patel & Gulhan Bizel
1-85 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 13, No. 1
by Alyssa Sun

December 2020, Volume 12, Issue 4

1-1 On the Validity of the Capital Asset Pricing Model (CAPM)
by M. J. Alhabeeb
1-14 Receiving and Action Oriented Attitude of the Youth Towards Mobile Marketing: A Transitional Economy Perspective
by Mustapha Iddrisu & Akolaa Andrews Adugudaa & Albert Martins
1-30 Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising
by Bassant Eyada
1-43 Issues of Utilizing Social Networking as an Informal Organizational Communication Channel: Evidence from China
by Songbai Liu & Lu Guan
1-48 A Study on the Influence of E-Commerce Live Streaming on Consumer Repurchase Intentions
by Yifei Chen & Feiyan Lu & Siyu Zheng
1-63 The Market Trajectory of a Radically New Product: E-Cigarettes
by Mickey M. Kislev & Shira Kislev
1-93 The Effect of Brand Perceptions on Repurchase When Using the E-Commerce Website for Shopping
by Abbas N. Albarq
104-104 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 12, No. 4
by Alyssa Sun

September 2020, Volume 12, Issue 3

1-1 Outside-in, Inside-out, and Blended Marketing Strategy Approach: A Longitudinal Case Study
by Moreno Frau & Ludovica Moi & Francesca Cabiddu
1-14 Pricing Decisions of FinTech Firms
by Michael Neubert
1-26 Sport Events Customers’ Behavior in the Light of Hedonic Consumption
by Daniel Adrian Gârdan & Iuliana Petronela Gârdan & Mihai Andronie & Ionel Dumitru
1-41 Effects of Corporate Social Responsibility and Performative Actions on Retailer Legitimacy and Consumer Loyalty
by Jiyoung Kim & Sejin Ha
1-52 Success Factors of Local Retail Apparel Clothing Brands in a Southeast Asian Market
by Mostaque Ahmed Zebal & Anushe Zebal
1-65 The Influence of Smart Tourism on Tourist Experience Toward Travel Intention and Satisfaction: Evidence from China
by Chen CHEN
1-71 Impact of Social Media on Consumer Buying Patterns
by John Donnellan & Melanie McDonald & Michael Edmondson
1-80 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 12, No. 3
by Alyssa Sun

July 2020, Volume 12, Issue 2

1-1 Investigating the Key Success Factors of Social Marketing in Promoting Environmental Consciousness: A Dematel-Based Approach
by Chi-Horng Liao
1-13 Sequential Coherence as a Success Factor in Personal Selling
by Shanta R. Yapa & R. Senathiraja & Jurgen Poesche & Ilkka Kauranen
1-23 Comparative Advertising: Proposed Guidelines for Middle Marketers
by Bassant Eyada & Asli Cazorla Milla
1-38 The Roles of Hedonic Value and Fashion Consciousness in Female Shoes Purchase Context: Application of the Theory of Planned Behavior
by Yun Wang
1-50 Is Social Media Adoption a Powerful Means to Reach High Performance in Small- and Medium-Sized Firms? An Empirical Investigation
by Michela Floris & Angela Dettori
1-62 The Relationship Between Salesmen’s Emotional Intelligence and Sales Skills in In-Person Sales (Case Study: Salesmen of Commercial Complexes in the Third Municipality District of Bandar Abbas City)
by Homayoun Pegah
1-72 The Effect of Service Quality and Medical Environment Towards Patients’ Satisfaction in the Medical Industry in China
by Mandy Mok Kim Man & Yace Chen
1-78 Effect of Integrated Marketing Communications on Customer Satisfaction of Selected Private Universities in South-West Nigeria
by Adegbola Eunice Abimbola & Binuyo Adekunle Oluwole & Afolabi Gabriel Kolawole
1-85 Factors Affecting Customers Loyalty to Mobile Services Companies’ Brands
by Mohamed Ali Barakat Ali
104-104 Brand Experience: How Does It Affect Brand Personality and Brand Loyalty in the Egyptian Telecommunications Industry?
by Amira M. Omar
115-115 Influence of Pester Power on Parents’ Buying Decision: A Focus on FMCG Products in Pakistan
by Munir A. Abbasi & Azlan Amran & Hadiqa Riaz & Noor E. Sahar & Hassan Ahmed
127-127 Factors Influencing Consumers Buying Intentions Towards Electric Cars: The Arab Customers’ Perspective
by Nidal Ismail Abu-Alkeir
136-136 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 12, No. 2
by Alyssa Sun

March 2020, Volume 12, Issue 1

1-1 Ethical Branding in the Modern Retail: A Comparison of Italy and UK Ethical Coffee Branding Strategies
by Ornella Papaluca & Mauro Sciarelli & Mario Tani
1-14 Analysis of Consumer Demand and Preference for Rabbit Meat in Benin
by Jean Adanguidi
1-23 Personnel Differentiation for Competitive Advantage in the Private Tertiary Education Institutions in Botswana
by Douglas Chiguvi & Ruramayi Tadu & Sinesisa Khumalo & Collen Mahambo
1-30 Nostalgia: An Attractive Theme for Marketing Researchers
by Leila Lefi Hajlaoui & Abderrazak Gharbi
1-39 The European Union’s GDPR and Its Effect on Data-Driven Marketing Strategies
by Fadye Saud Al-Fayad
1-52 Feedback System in Healthcare: The Why, What and How
by Naveen R. Gowda & Abhinav Wankar & Sanjay Kumar Arya & H. Vikas & Nayana Kollalackal Narayanan & C. P. Linto
1-62 Digital Trends and Practice on the Hungarian Market
by Katalin Tari
1-73 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 12, No. 1
by Alyssa Sun

March 2020, Volume 11, Issue 4

1-1 Price Discrimination as a Marketing Strategy
by M. J. Alhabeeb
1-16 Marketing Strategies in Equity Crowdfunding: A Comparative Study of Italian Platforms
by Ciro Troise
1-30 Social Media Marketing and Luxury Consumption: A Literature Review
by Giuseppe Colella & Cesare Amatulli & Maria Pilar Martinez-Ruiz
1-53 Climate Change Perception in Lebanon: An Exploratory Study
by Akil Hussein & Trabulsi Hussein & Grace Moussaid & Grace Moussaid
1-60 Changing Attitudes Toward Checkout Charity
by Brenda Massetti & Iris Mohr & Mariellen Murphy-Holahan
1-69 A Quantitative Exploration of Culturally-Pluralistic Segmentation Among Millennials
by Lori M. Thanos & Sylvia D. Clark
1-77 An Empirical Analysis of Perceived Transaction Convenience, Performance Expectancy, Effort Expectancy and Behavior Intention to Mobile Payment of Cambodian Users
by Do Nam Hung & Jacquline Tham & S. M. Ferdous Azam & Abdol Ali Khatibi
1-91 Introducing Investment Promotion: A Marketing Approach to Attracting Foreign Direct Investment
by Bamituni E. Abamu
1-99 Critical Success Factors in Customer Relationship Management Strategy in the Local Government Authorities in Zimbabwe
by Douglas Chiguvi & Ruramayi Tadu & Zenzo Dube
113-113 The Impact of Family Governance on the Sustainability and Continuity of Family Businesses in Botswana
by Ruramayi Tadu & Douglas Chiguvi
119-119 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 11, No. 4
by Alyssa Sun

March 2020, Volume 11, Issue 3

1-1 Personal and Social Tipping Norms: Race and Sex Differences
by Jeremy E. Whaley & Wanda M. Costen
1-11 The Comparative Study of the Relationship Between Smartphone Choice and Socio-Economic Indicators
by Maral Jamalova & Constantinovits Milán
1-26 Influence of Brand Extention Strategy, Brand Image and Brand Trust on Coffee Product’s Brand Equity
by Slamet Poerwadi & M. Suyanto & Anas Hidayat & Purwadi Purwadi & Zainal Mustafa Eq
1-36 The Effect of External Environment on Marketing Performance of Retail Stores: Applied Study on Amman City of Jordan
by Akef Yousef Ziyadat
1-49 Branded Food Commodities: A Study of the Egyptian Commodity Products
by Marwa Elgebali
1-63 Do Similar Brands ‘Like’ Each Other? An Investigation of Homophily Among Brands’ Social Networks on Facebook
by Mohammad Hatim Abuljadail & Gi Woong Yun & Saeed Ali Badghish
1-73 Greek Consumers’ Behaviour Towards Fast-Food Consumption
by Aldrina Jashari & Panagiotis Kotsios
1-87 The Quality of the Service, Superior Value Generator in the Restaurant Sector
by Luis Enrique Valdez-Juárez & Nicolas Salvador Beltramino & Roberto Limón-Ulloa & Elva Alicia Ramos-Escobar
106-106 The Customer Value: A Bibliographical Review
by Emanuele Iannitto
116-116 Criteria of Social-Ethics and Its Effects on Electronic Promotion Activities in Jordanian Higher Education
by Mahmud Agel Abu Dalbouh
125-125 An Investigation of Factors Affecting E-Marketing Customers’ Behavioral Intention to Use the Telecommunication Industry in Jordan
by Mohammad Issa Al Zoubi & Ahmad Issa Al Zoubi
131-131 Factors Influencing Indonesian Customer Satisfaction and Customer Loyalty in Local Fast-Food Restaurant
by Anas Hidayat & Aprilia P. Adanti & Arief Darmawan & Alldila N. A. Setyaning
140-140 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 11, No. 3
by Alyssa Sun

March 2020, Volume 11, Issue 2

1-1 Dynamic Attribute-Level Best Worst Discrete Choice Experiments
by Amanda Working & Mohammed Alqawba & Norou Diawara
1-15 Influences of Product Involvement and Symbolic Consumption Cues in Advertisements on Consumer Attitudes
by Chao-Ming Yang
1-29 Sustainability as a Matrix of Experiential Marketing
by Angela Dettori
1-38 Grouping the Americas and Asia-Pacific Countries based on Their ICT Readiness, Prioritization of Travel & Tourism and Tourist Service Infrastructures
by Jean-Luc Pradel Mathurin Augustin & Shu-Yi Liaw
1-55 Promoting Green Living by The Jockey Club Museum of Climate Change in Hong Kong
by Ming Kwan & Anthony Kong & Terry Lam
1-64 Does Customer-Based Reputation Lead Customers Not to Switch? Examining Moderating Influences in Hypermarkets
by Hao-Te Lu & Yi-Chou Wang
1-75 Effect of Customers’ Attitude, Involvement on Purchase Intention: Moderating Effect of Cause Related Marketing Campaigns
by Farzana Riva & Mohammad Rajib Uddin & Mohammad Rabiul Basher Rubel
1-87 Evaluating the Marketing Communication Strategy of Volkswagen in Post-Crisis Period: Application of Image Repair Theory
by Almoatazbillah S. Hassan
102-102 Market Orientation Conceptualizations, Components and Performance-Impacts: A Literature Review and Conceptual Framework
by Caroline Osuagwu
115-115 The Relationship Between Malaysian Supermarket In-Store Shopping Experiences and Positive Word-of-Mouth
by Phang Ing & Liew Ru Ven Ivan & Zaiton Osman
131-131 The Preference Function of Stakeholders and Marketing Strategies for Banks in Tunisia
by Chiraz. Rouissi & Mbarek Rahmoun
144-144 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 11, No. 2
by Alyssa Sun

March 2020, Volume 11, Issue 1

1-1 Spatial Models of Consumer Choice for Retail Outlets: Theory and Practice in Physics of Marketing
by M. J. Alhabeeb
1-10 Clothing Involvement Profiles of African-American Students for Marketing Strategies
by Terani J. Dillahunty & Jung-Im Seo
1-20 Cultural Influences on Environmental Consciousness and Green Environmental Behavior
by Bashar S. Gammoh & Sam C. Okoroafo & Anthony C. Koh
1-30 Segmentation of Young Adult Consumers in China: A Global-local Cultural Identity Perspective
by Chunling Yu & Lily C. Dong
1-40 Study on the Influencing Factors and Consumer Behaviors of Bicycle Sharing in Beijing
by Lijuan Wang & Songbai Liu
1-52 Branding Services in Mature Markets: Evidence from Egypt
by Rasha Abdel Aziz El Naggar & Noha Bendary
1-69 Do Marketing Talents Matters? Its Relationship to Marketing Capability and Performance
by Lichung Jen & Yichun Liu
1-76 CRM Implementation in Lebanese SMEs: Descriptive Analysis
by Lena Saleh & Laura El Saheli
1-85 How Engaged Customers Can Help the Brand: An Empirical Case Study on a Higher Education Institution (University) in Egypt
by Samia Adly Hanna El Sheikh
100-100 Chronicles of Consumer-Brand Experience: A Systematic Review and Research Agenda
by Sara Amoroso
122-122 Applying a Scale for Measuring Store Equity in the Kingdom of Saudi Arabia
by Johara Al Assafe & Abdullah M. Alhidari
134-134 The Impact of Perceived Social Media Marketing Activities: An Empirical Study in Saudi Context
by Maha M. Khan
150-150 Saudi Smokers' Behaviors After a 100% Tax Increase
by Ahmed Mohammed Alqarni
160-160 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 11, No. 1
by Alyssa Sun

March 2020, Volume 10, Issue 4

1-1 Consumers Preferences Analysis Toward International Marketing Strategy for Salmon from Japan
by Masashi Mochizuki & Taro Oishi & Yasuyuki Miyakoshi & Nobuyuki Yagi
1-13 Bottom of the Pyramid Marketing
by Melissa Martirano
1-26 Value-Based Segmentation of U.S. Luxury Consumers: Conceptual Replication and Model Validation
by Sonali Diddi & Srikant Manchiraju
1-39 Pre-commercial Procurement and the Marketing of Innovation: A New Innovation Policy Instrument or “Old Wine in New Bottles”?
by Valeria De Bonis & Alessandro Gandolfo
1-51 Antecedents of Technology Adoption in Learning Environments: Evidence from MENA Higher Education
by Maha Mourad & Rania S. Hussein
1-60 The Effect of Visual Structure of Pictorial Metaphors on Advertisement Attitudes
by Shuo Cao & Huili Wang & Xiaoxia Zou
1-73 Factors Influencing Tourism Marketing Strategies in Jordanian Five Stars Hotels
by Hussein M. Hussein Ibrahim & Shadi Ali Al-Hrout & Khaled Morshed Ayed Alsardia & Mohammad Ragab Al-Laymoun
1-86 Work Values, Satisfaction and Self-Efficacy of College Student Voluntourists in Southern China
by Haiming Chen & Li Xi & Jinlin Zhao
1-94 Investigating the Relationship Between Corporate Entrepreneurship and Customer Loyalty with Customer Satisfaction Mediating Role
by Iman Abdel Hamid Hasanin
108-108 Linking Interactive and Supportive Service Innovation with Customer Satisfaction Through Customer Value Creation
by Bandar Khalaf Alharthey
124-124 Perceived Value, Social Bond, and Switching Cost as Antecedents and Predictors of Customer Loyalty in the B2B Chemical Industry Context: A Literature Review
by Andreas Samudro & Ujang Sumarwan & Eva Z . Yusuf & Megawati Simanjuntak
139-139 Factors Influencing Spousal Role Reform and Purchase Decision in Nigeria: A Study of Consumable and Durable Goods
by Sunny R. Igwe & Bright ZorBari-Nwitambu
150-150 Entrepreneurial Education in Higher Institutions and Economic Development
by Felix John Eze & Ben E. Odigbo
160-160 Evaluating the Effectiveness of Negative Appeals Used in Emotional Marketing in Relation to Smoking Phenomenon in Egypt
by Eman Wadie Abdel Halim
185-185 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 10, No. 4
by Alyssa Sun

August 2018, Volume 10, Issue 3

1-1 A Novel Measurement of Speed in Early Internationalization of New Ventures
by Oguzhan Aygoren & C. Arsen Kadakal
1-17 Influence of the Preference Factor on the Behavior Patterns of Participation in Festival Activities
by Shwu-Ing Wu
1-30 Importance-Performance Analysis (IPA) of Service Quality for Virtual Reality Golf Center
by Jaeyoon Kwon & Taerin Chung
1-41 Sports Ecosystem of the “Triad of São Paulo”: Sports Marketing Management According to Fans
by Edson Coutinho da Silva & Alexandre Luzzi Las Casas
1-57 Internet Banking Adoption in Saudi Arabia: An Empirical Study
by Shahzada Nayyar Jehan & Zaid Ahmad Ansari
1-73 Predicting Consumer Behavior: An Extension of Technology Acceptance Model
by Mohammad Hasan Galib & Khalid Ait Hammou & Jennifer Steiger
1-91 Building Competitive Edge
by Nagasimha Balakrishna Kanagal
101-101 Determinants of Customer Satisfaction in the Telecommunication Industry in Ghana: A Study of MTN Ghana Limited
by Eric Oduro & Francis O. Boachie-Mensah & Gloria K. Q. Agyapong
116-116 Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 10, No. 3
by Alyssa Sun

June 2018, Volume 10, Issue 2

1-15 Putting Words into Action: Marketing Organic Products with Existing Brand Associations
by Maren Vos & Jos Bartels
16-27 Celebrity Endorsement in Advertisement on Destination Choice Among Generation Y in Hong Kong
by Grace Suk Ha Chan & Ada Lai Yung Lee & Connie Hiu Man Wong
28-35 Literature Review on the Use of Sex Appeal vs Non-Sex Appeal Advertising in the Malaysian Context
by Rakesh Sarpal & Rosli Saleh & Tan Seng Teck & Kueh May Chia & Lim May Yee
36-46 Forces Driving Purchasing Behaviour of Tourists Hotels Along Tourist-Agricultural Supply Chain in Zanzibar
by Kenneth M. K. Bengesi & Juma O. Abdalla
47-59 Socially Irresponsible Corporations and Choices of Consumers: Altruism, Retaliation, or Demand for Reparation?
by Bryan H. Chen & Mei-Hua Chen & Pei-Ni Tai
60-75 Exploring Factors Affecting Consumers¡¯ Adoption of Shopping via Mobile Applications in Turkey
by Oguz YILDIZ & Hakan KITAPCI
76-85 The Influence of Involvement and Awareness on UAE Women Attitude Towards Fashion Clothing
by Hamza Salim Khraim
86-94 Is Bottled Water Commodity in Saudi Arabia?
by Abdullah M. Alhidari & Soad Abdullah Almeshal
95-108 Examining New Product Financial Performance Through Marketing Intelligence Quality, Customer Interaction Capabilities and Customer-Centric Commitment on Jordan¡¯s Micro Retail Fashions
by Akif Yousef Al-Zyadat & Ayed Al-Zyadat
109-117 Fomsumerism: A Theoretical Framework
by Metin Argan & Mehpare Tokay-Argan
118-131 Impact of Entrepreneurial Orientation and Network Resource Utilization on Internationalization of SME¡¯s: Evidence from Pakistan
by Muhammad Imran Hanif & Madiha Irshad
132-150 A Study on Malaysian Consumers¡¯ Attitude and Behavioral Intention Towards Print Advertising
by Bee Eng Chew & Azaze-Azizi Abdul Adis
151-161 E-Banking Effects on Customer Satisfaction: The Survey on Clients in Jordan Banking Sector
by Thabit Altobishi & Gizem Erboz & Szilard Podruzsik

March 2018, Volume 10, Issue 1

1-10 International Marketing Strategies in the Jewellery Industry: Are They Standardised, Adapted or Both?
by Diego Matricano & Giorgio Vitagliano
11-28 How Is Flow Induced? From the Perspective of Online and Offline Channels
by Wen-Chin Tsao & Yuan-Wei Shao
29-38 The Relationship among Consumer Attributions, Consumer Skepticism, and Perceived Corporate Social Responsibility in Taiwan
by Bryan H. Chen & Wan-Ching Chiu
39-53 Revising the Effects of Online Advertising Attributes on Consumer Processing and Response
by Abubaker A AB Shaouf
54-70 Factors Affecting Customer Citizenship Behavior: A Model of University Students
by El Sayed A. Nagy & Wafaa Galal Marzouk
71-81 The Importance of Dream in Advertising: Luxury Versus Mass Market
by Cesare Amatulli & Matteo De Angelis & Marco Pichierri & Gianluigi Guido
82-89 Relationships Among Attitude, Corporate Image, and Purchase Behavior in Korean Running Event
by Jaeyoon Kwon & Taerin Chung
90-106 Towards a Better Understanding of Consumer Behavior: Marginal Utility as a Parameter in Neuromarketing Research
by Letizia Alvino & Efthymios Constantinides & Massimo Franco
107-125 Influence of Tourism Frequency on Association Model of Ecotourism Action
by Shwu-Ing Wu & Hao-Ping Hsu
126-135 A Dynamic View of Marketing Capabilities for SMEs¡¯ Export Performance
by Andrea Moretta Tartaglione & Vincenzo Formisano
136-144 A Mediating Role of Customer Value Between Customer Engagement and Loyalty: An Applied Study in Commercial Banks in Egypt
by Eman Abdelhamid Hasnin
145-157 The Mediating Role of Sales Performance in the Effect of Antecedents on Sales Force Satisfaction: In the Case of Top Three Chain Retail Stores Operating in Ethiopia
by Getie Andualem Imiru

December 2017, Volume 9, Issue 6

1-13 Competitive Advantage of GCC Date Palm Sector in the International Market: Market Shares, Revealed Comparative Advantages, and Trade Balance Indexes
by Aymen Frija & Boubaker Dhehibi & Mohamed Ben Salah & Aden Aw-Hassan
14-23 Should Polytechnics Rely Solely on International Agents to Recruit International Students? A Case Study in New Zealand
by Shaohua Yang & M. Akhtaruzzaman
24-30 Impact of TV Advertising on Children¡¯s Food Choices
by Ayda Sabaghzadeh Tousi & Zelha Altinkaya
31-42 The Influence of Offline, Online Media and Counterfeit Awareness among Non-Perishable and Non-Food Products in Ghana
by Abraham Yeboah & Vida Owusu-Prempeh & Samuel Adjei
43-54 The Effect of Packaging Attributes on Consumer Buying Decision Behavior in Major Commercial Cities in Ethiopia
by Getie Andualem Imiru
55-67 An Analysis of Third Party Logistics¡¯ Performance and Customer Loyalty
by Buket OZOGLU & Arzum BUYUKKEKLIK

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