Clothing Involvement Profiles of African-American Students for Marketing Strategies
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- Zhang, Bopeng & Kim, Jung-Hwan, 2013. "Luxury fashion consumption in China: Factors affecting attitude and purchase intent," Journal of Retailing and Consumer Services, Elsevier, vol. 20(1), pages 68-79.
- Jung-Im Seo, 2016. "Internet Shopping Behaviors of Generation Y African-American Based on Apparel Production Involvement," International Business Research, Canadian Center of Science and Education, vol. 9(9), pages 64-77, September.
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JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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