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My bibliography Save this articleApplying a Scale for Measuring Store Equity in the Kingdom of Saudi Arabia
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- Yoo, Changjo & Park, Jonghee & MacInnis, Deborah J., 1998. "Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitude," Journal of Business Research, Elsevier, vol. 42(3), pages 253-263, July.
- Swoboda, Bernhard & Berg, Bettina & Schramm-Klein, Hanna, 2013. "Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers," Journal of Retailing, Elsevier, vol. 89(4), pages 447-459.
- Hartman, Katherine B. & Spiro, Rosann L., 2005. "Recapturing store image in customer-based store equity: a construct conceptualization," Journal of Business Research, Elsevier, vol. 58(8), pages 1112-1120, August.
- Irene Gil-Saura & María Eugenia Ruiz-Molina & Géraldine Michel & Amparo Corraliza-Zapata, 2013. "Retail brand equity: a model based on its dimensions and effects," Post-Print halshs-01896828, HAL.
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JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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