Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitude
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- Edell, Julie A & Burke, Marian Chapman, 1987. " The Power of Feelings in Understanding Advertising Effects," Journal of Consumer Research, University of Chicago Press, vol. 14(3), pages 421-33, December.
- Batra, Rajeev & Ray, Michael L, 1986. " Affective Responses Mediating Acceptance of Advertising," Journal of Consumer Research, University of Chicago Press, vol. 13(2), pages 234-49, September.
- Holbrook, Morris B & Batra, Rajeev, 1987. " Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising," Journal of Consumer Research, University of Chicago Press, vol. 14(3), pages 404-20, December.
- Huffman, Cynthia & Houston, Michael J, 1993. " Goal-Oriented Experiences and the Development of Knowledge," Journal of Consumer Research, University of Chicago Press, vol. 20(2), pages 190-207, September.
- Lutz, Richard J, 1975. " Changing Brand Attitudes through Modification of Cognitive Structure," Journal of Consumer Research, University of Chicago Press, vol. 1(4), pages 49-59, March.
- Swinyard, William R, 1993. " The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions," Journal of Consumer Research, University of Chicago Press, vol. 20(2), pages 271-80, September.
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