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The brand attitude formation process of emotional and informational ads

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  • Yoo, Changjo
  • MacInnis, Deborah

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  • Yoo, Changjo & MacInnis, Deborah, 2005. "The brand attitude formation process of emotional and informational ads," Journal of Business Research, Elsevier, vol. 58(10), pages 1397-1406, October.
  • Handle: RePEc:eee:jbrese:v:58:y:2005:i:10:p:1397-1406
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    References listed on IDEAS

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    1. Deighton, John, 1984. "The Interaction of Advertising and Evidence," Journal of Consumer Research, Oxford University Press, vol. 11(3), pages 763-770, December.
    2. Brown, Steven P & Stayman, Douglas M, 1992. "Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis," Journal of Consumer Research, Oxford University Press, vol. 19(1), pages 34-51, June.
    3. Janiszewski, Chris, 1988. "Preconscious Processing Effects: The Independence of Attitude Formation and Conscious Thought," Journal of Consumer Research, Oxford University Press, vol. 15(2), pages 199-209, September.
    4. Aaker, David A & Stayman, Douglas M & Hagerty, Michael R, 1986. "Warmth in Advertising: Measurement, Impact, and Sequence Effects," Journal of Consumer Research, Oxford University Press, vol. 12(4), pages 365-381, March.
    5. Lee, Angela Y & Sternthal, Brian, 1999. "The Effects of Positive Mood on Memory," Journal of Consumer Research, Oxford University Press, vol. 26(2), pages 115-127, September.
    6. Lutz, Richard J, 1975. "Changing Brand Attitudes through Modification of Cognitive Structure," Journal of Consumer Research, Oxford University Press, vol. 1(4), pages 49-59, March.
    7. Batra, Rajeev & Stayman, Douglas M, 1990. "The Role of Mood in Advertising Effectiveness," Journal of Consumer Research, Oxford University Press, vol. 17(2), pages 203-214, September.
    8. Mick, David Glen, 1992. "Levels of Subjective Comprehension in Advertising Processing and Their Relations to Ad Perceptions, Attitudes, and Memory," Journal of Consumer Research, Oxford University Press, vol. 18(4), pages 411-424, March.
    9. Holbrook, Morris B & Batra, Rajeev, 1987. "Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising," Journal of Consumer Research, Oxford University Press, vol. 14(3), pages 404-420, December.
    10. Batra, Rajeev & Ray, Michael L, 1986. "Affective Responses Mediating Acceptance of Advertising," Journal of Consumer Research, Oxford University Press, vol. 13(2), pages 234-249, September.
    11. Barone, Michael J & Miniard, Paul W & Romeo, Jean B, 2000. "The Influence of Positive Mood on Brand Extension Evaluations," Journal of Consumer Research, Oxford University Press, vol. 26(4), pages 386-400, March.
    12. Stayman, Douglas M & Aaker, David A, 1988. "Are All the Effects of Ad-Induced Feelings Mediated by A(subscript)Ad?," Journal of Consumer Research, Oxford University Press, vol. 15(3), pages 368-733, December.
    13. Goldberg, Marvin E & Gorn, Gerald J, 1987. "Happy and Sad TV Programs: How They Affect Reactions to Commercials," Journal of Consumer Research, Oxford University Press, vol. 14(3), pages 387-403, December.
    14. Gardner, Meryl Paula, 1985. "Mood States and Consumer Behavior: A Critical Review," Journal of Consumer Research, Oxford University Press, vol. 12(3), pages 281-300, December.
    15. Edell, Julie A & Burke, Marian Chapman, 1987. "The Power of Feelings in Understanding Advertising Effects," Journal of Consumer Research, Oxford University Press, vol. 14(3), pages 421-433, December.
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