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The impact of cognitive and/or affective processing styles on consumer response to advertising appeals

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  • Ruiz, Salvador
  • Sicilia, Maria

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  • Ruiz, Salvador & Sicilia, Maria, 2004. "The impact of cognitive and/or affective processing styles on consumer response to advertising appeals," Journal of Business Research, Elsevier, vol. 57(6), pages 657-664, June.
    • Handle: RePEc:eee:jbrese:v:57:y:2004:i:6:p:657-664
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    References listed on IDEAS

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    1. Batra, Rajeev & Stayman, Douglas M, 1990. "The Role of Mood in Advertising Effectiveness," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(2), pages 203-214, September.
    2. Aaker, David A & Stayman, Douglas M & Hagerty, Michael R, 1986. "Warmth in Advertising: Measurement, Impact, and Sequence Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(4), pages 365-381, March.
    3. Moore, David J & Harris, William D & Chen, Hong C, 1995. "Affect Intensity: An Individual Difference Response to Advertising Appeals," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(2), pages 154-164, September.
    4. Coulter, Keith S. & Punj, Girish, 1999. "Influence of Viewing Context on the Determinants of Attitude Toward the Ad and the Brand," Journal of Business Research, Elsevier, vol. 45(1), pages 47-58, May.
    5. Mantel, Susan Powell & Kardes, Frank R, 1999. "The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(4), pages 335-352, March.
    6. Brown, Steven P & Stayman, Douglas M, 1992. "Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(1), pages 34-51, June.
    7. Pham, Michel Tuan, 1996. "Cue Representation and Selection Effects of Arousal on Persuasion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(4), pages 373-387, March.
    8. Krishnamurthy, Parthasarathy & Sujan, Mita, 1999. "Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(1), pages 55-69, June.
    9. Lafferty, Barbara A. & Goldsmith, Ronald E., 1999. "Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad," Journal of Business Research, Elsevier, vol. 44(2), pages 109-116, February.
    10. Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 135-146, September.
    11. Munch, James M & Boller, Gregory W & Swasy, John L, 1993. "The Effects of Argument Structure and Affective Tagging on Product Attitude Formation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(2), pages 294-302, September.
    12. Edell, Julie A & Burke, Marian Chapman, 1987. "The Power of Feelings in Understanding Advertising Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(3), pages 421-433, December.
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