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An integrated model of attitude and affect: Theoretical foundation and an empirical investigation

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  • Agarwal, James
  • Malhotra, Naresh K.

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  • Agarwal, James & Malhotra, Naresh K., 2005. "An integrated model of attitude and affect: Theoretical foundation and an empirical investigation," Journal of Business Research, Elsevier, vol. 58(4), pages 483-493, April.
    • Handle: RePEc:eee:jbrese:v:58:y:2005:i:4:p:483-493
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    15. Mr.K.Sadasivan Author_Email: & Dr.C.Samudhra rajakumar & Dr.M.Syed Zafar, 2011. "Role Of Involvement In Predicting Loyalty Behaviour Of Consumers Toward Private Store Apparel Brands – A Study In Chennai," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-192, Conference Master Resources.
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