Determinants of brand equity for credence goods: Consumers' preference for country origin, perceived value and food safety
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DOI: 10.17221/45/2012-AGRICECON
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- Ian G. Baird, 2024. "“Organic” rice: different implications from process and product environmental verification approaches in Laos and Thailand," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 41(4), pages 1417-1430, December.
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