The Changing Architecture of Advertising Agencies
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DOI: 10.1287/mksc.1060.0198
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Citations
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Cited by:
- Alvin J. Silk & Marta M. Stiglin, 2016. "Build It, Buy It, or Both? Rethinking the Sourcing of Advertising Services," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(1), pages 1-13, February.
- Arzaghi Mohammad & Berndt Ernst R. & Davis James C. & Silk Alvin J., 2012. "The Unbundling of Advertising Agency Services: An Economic Analysis," Review of Marketing Science, De Gruyter, vol. 10(1), pages 1-55, December.
- Birger Wernerfelt & Alvin Silk & Shuyi Yu, 2021. "Internalization of Advertising Services: Testing a Theory of the Firm," Marketing Science, INFORMS, vol. 40(5), pages 946-963, September.
- Soberman, David A., 2009. "Marketing agencies, media experts and sales agents: Helping competitive firms improve the effectiveness of marketing," International Journal of Research in Marketing, Elsevier, vol. 26(1), pages 21-33.
- Sharon Horsky & Steven C. Michael & Alvin J. Silk, 2008. "The Internalization of Advertising Services: An Inter-IndustryAnalysis," Harvard Business School Working Papers 09-007, Harvard Business School.
- Mohammad Arzaghi & Ernst R. Berndt & James C. Davis & Alvin J. Silk, 2008.
"Economic Factors Underlying the Unbundling of Advertising Agency Services,"
NBER Working Papers
14345, National Bureau of Economic Research, Inc.
- Mohammad Arzaghi & Ernst Berndt & James Davis & Alvin Silk, 2009. "Economic Factors Underlying the Unbundling of Advertising Agency Services," Working Papers 09-15, Center for Economic Studies, U.S. Census Bureau.
- Alipranti, Maria & Mitrokostas, Evangelos & Petrakis, Emmanuel, 2016. "Non-comparative and comparative advertising in oligopolistic markets," DICE Discussion Papers 231, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
- Brett R Gordon & Kinshuk Jerath & Zsolt Katona & Sridhar Narayanan & Jiwoong Shin & Kenneth C Wilbur, 2019. "Inefficiencies in Digital Advertising Markets," Papers 1912.09012, arXiv.org, revised Feb 2020.
- Abou Nabout, Nadia & Skiera, Bernd & Stepanchuk, Tanja & Gerstmeier, Eva, 2012. "An analysis of the profitability of fee-based compensation plans for search engine marketing," International Journal of Research in Marketing, Elsevier, vol. 29(1), pages 68-80.
- Liu, Yunchuan & Tyagi, Rajeev K., 2017. "Outsourcing to convert fixed costs into variable costs: A competitive analysis," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 252-264.
- Alvin J. Silk & Charles King III, 2008. "Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality," Harvard Business School Working Papers 09-044, Harvard Business School.
- Maria Alipranti & Evangelos Mitrokostas & Emmanuel Petrakis, 2013. "Comparative versus Informative Advertising in Oligopolistic Markets," Working Papers 1301, University of Crete, Department of Economics.
- Rubik, Andrea, 2021. "Applying Principles of Management Innovation in Advertising Agencies," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2021), Hybrid Conference, Zagreb, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021, pages 286-296, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
- Jenny - Maria Åström & Karim Carroum Sanz & Sofia Lena Hagström & Andreu Safont Bagué & João Pedro Teles Estima, 2017. "David against Goliath - How creative communication helps small advertising agencies survive in a market led by giant agencies," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, vol. 10(3), pages 18-46, September.
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Keywords
advertising agencies; media shops; outsourcing; unbundling; double marginalization;All these keywords.
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