Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality
Download full text from publisher
References listed on IDEAS
- Lawrence J. White, 2002. "Trends in Aggregate Concentration in the United States," Journal of Economic Perspectives, American Economic Association, vol. 16(4), pages 137-160, Fall.
- Mohammad Arzaghi & Ernst R. Berndt & James C. Davis & Alvin J. Silk, 2008.
"Economic Factors Underlying the Unbundling of Advertising Agency Services,"
NBER Working Papers
14345, National Bureau of Economic Research, Inc.
- Mohammad Arzaghi & Ernst Berndt & James Davis & Alvin Silk, 2009. "Economic Factors Underlying the Unbundling of Advertising Agency Services," Working Papers 09-15, Center for Economic Studies, U.S. Census Bureau.
- Schmalensee, Richard, 1977. "Using the H-Index of Concentration with Published Data," The Review of Economics and Statistics, MIT Press, vol. 59(2), pages 186-193, May.
- Alvin J. Silk & Ernst R. Berndt, 1993. "Scale and Scope Effects on Advertising Agency Costs," Marketing Science, INFORMS, vol. 12(1), pages 53-72.
- Charles King & Alvin J. Silk & Niels Ketelhöhn, 2003. "Knowledge Spillovers and Growth in the Disagglomeration of the Us Advertising-Agency Industry," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 12(3), pages 327-362, September.
- Sharon Horsky, 2006. "The Changing Architecture of Advertising Agencies," Marketing Science, INFORMS, vol. 25(4), pages 367-383, 07-08.
- D Leslie, 1997. "Flexibly Specialized Agencies? Reflexivity, Identity, and the Advertising Industry," Environment and Planning A, , vol. 29(6), pages 1017-1038, June.
- Horst Mendershausen, 1946. "Changes in Income Distribution During the Great Depression," NBER Books, National Bureau of Economic Research, Inc, number mend46-1, April.
- Frederic Pryor, 2001. "New Trends in U.S. Industrial Concentration," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 18(3), pages 301-326, May.
- MacDonald, Glenn M & Slivinski, Alan, 1987. "The Simple Analytics of Competitive Equilibrium with Multiproduct Firms," American Economic Review, American Economic Association, vol. 77(5), pages 941-953, December.
- Richard van der Wurff & Piet Bakker & Robert Picard, 2008. "Economic Growth and Advertising Expenditures in Different Media in Different Countries," Journal of Media Economics, Taylor & Francis Journals, vol. 21(1), pages 28-52.
More about this item
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2008-09-29 (All new papers)
- NEP-COM-2008-09-29 (Industrial Competition)
- NEP-IND-2008-09-29 (Industrial Organization)
- NEP-MKT-2008-09-29 (Marketing)
StatisticsAccess and download statistics
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hbs:wpaper:09-044. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Soebagio Notosoehardjo). General contact details of provider: http://edirc.repec.org/data/harbsus.html .