Non-comparative and comparative advertising in oligopolistic markets
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Cited by:
- Céline Bonnet & Jan Philip Schain, 2020.
"An Empirical Analysis Of Mergers: Efficiency Gains And Impact On Consumer Prices,"
Journal of Competition Law and Economics, Oxford University Press, vol. 16(1), pages 1-35.
- Bonnet, Céline & Schain, Jan Philip, 2017. "An empirical analysis of mergers: Efficiency gains and impact on consumer prices," DICE Discussion Papers 244, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
- Céline Bonnet & Jan Philip Schain, 2020. "An Empirical Analysis of Mergers: Efficiency Gains and Impact on Consumer Prices," Post-Print hal-02952921, HAL.
- Bonnet, Céline & Schain, Jan Philip, 2017. "An Empirical Analysis of Mergers: Efficiency Gains and Impact on Consumer Prices," TSE Working Papers 17-765, Toulouse School of Economics (TSE).
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More about this item
Keywords
Comparative Advertising; Non-comparative advertising; Oligopoly; Product Differentiation;All these keywords.
JEL classification:
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2016-11-06 (Industrial Competition)
- NEP-IND-2016-11-06 (Industrial Organization)
- NEP-MIC-2016-11-06 (Microeconomics)
- NEP-MKT-2016-11-06 (Marketing)
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