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The impact of scale and media mix on advertising agency costs


  • Schmalensee, Richard.
  • Silk, Alvin J.
  • Bojanek, Robert.


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  • Schmalensee, Richard. & Silk, Alvin J. & Bojanek, Robert., 1981. "The impact of scale and media mix on advertising agency costs," Working papers 1269-81., Massachusetts Institute of Technology (MIT), Sloan School of Management.
  • Handle: RePEc:mit:sloanp:2004

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    References listed on IDEAS

    1. Davidson, Russell & MacKinnon, James G, 1981. "Several Tests for Model Specification in the Presence of Alternative Hypotheses," Econometrica, Econometric Society, vol. 49(3), pages 781-793, May.
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    Cited by:

    1. Mohammad Arzaghi & Ernst R. Berndt & James C. Davis & Alvin J. Silk, 2008. "Economic Factors Underlying the Unbundling of Advertising Agency Services," NBER Working Papers 14345, National Bureau of Economic Research, Inc.
    2. Sharon Horsky, 2006. "The Changing Architecture of Advertising Agencies," Marketing Science, INFORMS, vol. 25(4), pages 367-383, 07-08.
    3. Sharon Horsky & Steven C. Michael & Alvin J. Silk, 2008. "The Internalization of Advertising Services: An Inter-IndustryAnalysis," Harvard Business School Working Papers 09-007, Harvard Business School.
    4. Alvin J. Silk & Ernst R. Berndt, 2003. "Scale and Scope Economies in the Global Advertising and Marketing Services Business," NBER Working Papers 9965, National Bureau of Economic Research, Inc.
    5. Mohammad Arzaghi, 2005. "Quality Sorting and Networking: Evidence from the Advertising Agency Industry," Working Papers 05-16, Center for Economic Studies, U.S. Census Bureau.
    6. Y. Sekou Bermiss & Johann P. Murmann, 2015. "Who matters more? The impact of functional background and top executive mobility on firm survival," Strategic Management Journal, Wiley Blackwell, vol. 36(11), pages 1697-1716, November.

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    HD28 .M414 no.1269-; 81;

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