Experiential analysis of automotive consumption
This paper uses introspection and deconstruction as tools to improve understanding of how decisions to purchase cars are made and how a person's preferences evolve in the long run. It is based on a much longer, downloadable account of experience with 18 cars over a 30-year period that involves motoring in the UK, Australia and New Zealand. Many of the implications drawn from this account contradict conventional economic perspectives on consumer behavior, particularly regarding the presumed use of tradeoffs, the lack of significance of past choices for current actions, and the rationality of responses to information problems and the availability of credit. The paper also reflects on how introspective research is to be used: not as an empirical ‘sample of one’ but as a means of identifying potential problems with existing theories and suggesting new hypotheses to explore more systematically.
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Volume (Year): 65 (2012)
Issue (Month): 7 ()
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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- O'Donoghue, Ted & Rabin, Matthew, 1997.
"Doing It Now or Later,"
Department of Economics, Working Paper Series
qt7t44m5b0, Department of Economics, Institute for Business and Economic Research, UC Berkeley.
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- Celsi, Richard L & Rose, Randall L & Leigh, Thomas W, 1993. " An Exploration of High-Risk Leisure Consumption through Skydiving," Journal of Consumer Research, Oxford University Press, vol. 20(1), pages 1-23, June.
- Gould, Stephen J, 1991. " The Self-Manipulation of My Pervasive, Perceived Vital Energy through Product Use: An Introspective-Praxis Perspective," Journal of Consumer Research, Oxford University Press, vol. 18(2), pages 194-207, September.
- Darby, Michael R & Karni, Edi, 1973. "Free Competition and the Optimal Amount of Fraud," Journal of Law and Economics, University of Chicago Press, vol. 16(1), pages 67-88, April.
- Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74, pages 132-132.
- Thaler, Richard, 1980. "Toward a positive theory of consumer choice," Journal of Economic Behavior & Organization, Elsevier, vol. 1(1), pages 39-60, March.
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