Experiential analysis of automotive consumption
This paper uses introspection and deconstruction as tools to improve understanding of how decisions to purchase cars are made and how a person's preferences evolve in the long run. It is based on a much longer, downloadable account of experience with 18 cars over a 30-year period that involves motoring in the UK, Australia and New Zealand. Many of the implications drawn from this account contradict conventional economic perspectives on consumer behavior, particularly regarding the presumed use of tradeoffs, the lack of significance of past choices for current actions, and the rationality of responses to information problems and the availability of credit. The paper also reflects on how introspective research is to be used: not as an empirical ‘sample of one’ but as a means of identifying potential problems with existing theories and suggesting new hypotheses to explore more systematically.
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Volume (Year): 65 (2012)
Issue (Month): 7 ()
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References listed on IDEAS
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- Earl, Peter E., 2001. "Simon's travel theorem and the demand for live music," Journal of Economic Psychology, Elsevier, vol. 22(3), pages 335-358, June.
- Peter E. Earl & Tim Wakeley, 2009. "Price-based versus Standards-based Approaches to Reducing Car Addiction and Other Environmentally Destructive Activities," Chapters, in: Post Keynesian and Ecological Economics, chapter 8 Edward Elgar Publishing.
- Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74, pages 132-132.
- Celsi, Richard L & Rose, Randall L & Leigh, Thomas W, 1993. " An Exploration of High-Risk Leisure Consumption through Skydiving," Journal of Consumer Research, Oxford University Press, vol. 20(1), pages 1-23, June.
- Arnould, Eric J & Price, Linda L, 1993. " River Magic: Extraordinary Experience and the Extended Service Encounter," Journal of Consumer Research, Oxford University Press, vol. 20(1), pages 24-45, June.
- Thaler, Richard, 1980. "Toward a positive theory of consumer choice," Journal of Economic Behavior & Organization, Elsevier, vol. 1(1), pages 39-60, March.
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