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Role Of Involvement In Predicting Loyalty Behaviour Of Consumers Toward Private Store Apparel Brands – A Study In Chennai

Author

Listed:
  • Mr.K.Sadasivan Author_Email:

    (Assistant Professor, SRM School of Business, SRM University, Chennai, India)

  • Dr.C.Samudhra rajakumar

    (Professor, Department of Business Administration, DDE, Annamalai University, India)

  • Dr.M.Syed Zafar

    (Professor and Head, Department of Business Administration, DDE,Annamalai University, India)

Abstract

No abstract is available for this item.

Suggested Citation

  • Mr.K.Sadasivan Author_Email: & Dr.C.Samudhra rajakumar & Dr.M.Syed Zafar, 2011. "Role Of Involvement In Predicting Loyalty Behaviour Of Consumers Toward Private Store Apparel Brands – A Study In Chennai," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-192, Conference Master Resources.
    • Handle: RePEc:cms:2icb11:2011-192
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    References listed on IDEAS

    as
    1. Anselmsson, Johan & Johansson, Ulf & Marañon, Antonio & Persson, Niklas, 2008. "The penetration of retailer brands and the impact on consumer prices—A study based on household expenditures for 35 grocery categories," Journal of Retailing and Consumer Services, Elsevier, vol. 15(1), pages 42-51.
    2. Agarwal, James & Malhotra, Naresh K., 2005. "An integrated model of attitude and affect: Theoretical foundation and an empirical investigation," Journal of Business Research, Elsevier, vol. 58(4), pages 483-493, April.
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    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

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