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Attitude and affect: new frontiers of research in the 21st century

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  • Malhotra, Naresh K.

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  • Malhotra, Naresh K., 2005. "Attitude and affect: new frontiers of research in the 21st century," Journal of Business Research, Elsevier, vol. 58(4), pages 477-482, April.
  • Handle: RePEc:eee:jbrese:v:58:y:2005:i:4:p:477-482
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    References listed on IDEAS

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    1. Sengupta, Jaideep & Goodstein, Ronald C & Boninger, David S, 1997. " All Cues Are Not Created Equal: Obtaining Attitude Persistence under Low-Involvement Conditions," Journal of Consumer Research, Oxford University Press, vol. 23(4), pages 351-361, March.
    2. Garbarino, Ellen C & Edell, Julie A, 1997. " Cognitive Effort, Affect, and Choice," Journal of Consumer Research, Oxford University Press, vol. 24(2), pages 147-158, September.
    3. Morwitz, Vicki G & Johnson, Eric J & Schmittlein, David C, 1993. " Does Measuring Intent Change Behavior?," Journal of Consumer Research, Oxford University Press, vol. 20(1), pages 46-61, June.
    4. Batra, Rajeev & Ray, Michael L, 1986. " Affective Responses Mediating Acceptance of Advertising," Journal of Consumer Research, Oxford University Press, vol. 13(2), pages 234-249, September.
    5. Erevelles, Sunil, 1998. "The Role of Affect in Marketing," Journal of Business Research, Elsevier, vol. 42(3), pages 199-215, July.
    6. Howard, Daniel J & Gengler, Charles, 2001. " Emotional Contagion Effects on Product Attitudes," Journal of Consumer Research, Oxford University Press, vol. 28(2), pages 189-201, September.
    7. Shimp, Terence A & Stuart, Elnora W & Engle, Randall W, 1991. " A Program of Classical Conditioning Experiments Testing Variations in the Conditioned Stimulus and Context," Journal of Consumer Research, Oxford University Press, vol. 18(1), pages 1-12, June.
    8. Shiv, Baba & Fedorikhin, Alexander, 1999. " Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making," Journal of Consumer Research, Oxford University Press, vol. 26(3), pages 278-292, December.
    9. Barone, Michael J & Miniard, Paul W & Romeo, Jean B, 2000. " The Influence of Positive Mood on Brand Extension Evaluations," Journal of Consumer Research, Oxford University Press, vol. 26(4), pages 386-400, March.
    10. Lee, Angela Y & Sternthal, Brian, 1999. " The Effects of Positive Mood on Memory," Journal of Consumer Research, Oxford University Press, vol. 26(2), pages 115-127, September.
    11. Brown, Steven P & Stayman, Douglas M, 1992. " Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis," Journal of Consumer Research, Oxford University Press, vol. 19(1), pages 34-51, June.
    12. Williams, Patti & Aaker, Jennifer L, 2002. " Can Mixed Emotions Peacefully Coexist?," Journal of Consumer Research, Oxford University Press, vol. 28(4), pages 636-649, March.
    13. Richins, Marsha L, 1997. " Measuring Emotions in the Consumption Experience," Journal of Consumer Research, Oxford University Press, vol. 24(2), pages 127-146, September.
    14. Edell, Julie A & Burke, Marian Chapman, 1987. " The Power of Feelings in Understanding Advertising Effects," Journal of Consumer Research, Oxford University Press, vol. 14(3), pages 421-433, December.
    15. Holbrook, Morris B & Batra, Rajeev, 1987. " Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising," Journal of Consumer Research, Oxford University Press, vol. 14(3), pages 404-420, December.
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    Cited by:

    1. Sheu, Jiuh-Biing & Wu, Hsi-Jen, 2015. "Driver perception uncertainty in perceived relative speed and reaction time in car following – A quantum optical flow perspective," Transportation Research Part B: Methodological, Elsevier, vol. 80(C), pages 257-274.
    2. repec:eee:joreco:v:19:y:2012:i:3:p:332-342 is not listed on IDEAS
    3. Prashant Trivedi, 2015. "A conceptual model for driving green purchase among indian consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(2), pages 49-59.
    4. Syed Alwi, Sharifah Faridah & Kitchen, Philip J., 2014. "Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes?," Journal of Business Research, Elsevier, vol. 67(11), pages 2324-2336.
    5. Lee, Seunghyun & Ha, Sejin & Widdows, Richard, 2011. "Consumer responses to high-technology products: Product attributes, cognition, and emotions," Journal of Business Research, Elsevier, vol. 64(11), pages 1195-1200.
    6. Capelleras , Joan-Lluís & Contín-Pilart , Ignacio & Martin-Sanchez, Victor & Larraza-Kintana , Martín, 2013. "The influence of individual perceptions and the urban/rural environment on nascent entrepreneurship," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 26, pages 97-113.
    7. Ho, Han Chiang & Maydeu Olivares, Alberto & Césaroni, Fabrizio & Lado Couste, Nora Rita, 2011. "Understanding the role of attitude components in co-branding: an application to high-tech, luxury co-branded products," INDEM - Working Paper Business Economic Series id-11-01, Instituto para el Desarrollo Empresarial (INDEM).
    8. Mumuni, Alhassan G. & Luqmani, Mushtaq & Quraeshi, Zahir A., 2017. "Telecom market liberalization and service performance outcomes of an incumbent monopoly," International Business Review, Elsevier, vol. 26(2), pages 214-224.
    9. Geuens, Maggie & De Pelsmacker, Patrick & Faseur, Tine, 2011. "Emotional advertising: Revisiting the role of product category," Journal of Business Research, Elsevier, vol. 64(4), pages 418-426, April.
    10. repec:spr:infosf:v:17:y:2015:i:3:d:10.1007_s10796-014-9508-3 is not listed on IDEAS
    11. Chatterjee, Subimal & Malshe, Ashwin Vinod & Heath, Timothy B., 2010. "The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation: The moderating role of regulatory focus," Journal of Business Research, Elsevier, vol. 63(12), pages 1290-1294, December.
    12. Sheu, Jiuh-Biing, 2014. "Post-disaster relief–service centralized logistics distribution with survivor resilience maximization," Transportation Research Part B: Methodological, Elsevier, vol. 68(C), pages 288-314.
    13. Bettiga, Debora & Lamberti, Lucio & Noci, Giuliano, 2017. "Do mind and body agree? Unconscious versus conscious arousal in product attitude formation," Journal of Business Research, Elsevier, vol. 75(C), pages 108-117.
    14. Chowdhury, Rafi M.M.I. & Olsen, G. Douglas & Pracejus, John W., 2011. "How many pictures should your print ad have?," Journal of Business Research, Elsevier, vol. 64(1), pages 3-6, January.
    15. Sheu, Jiuh-Biing, 2016. "Supplier hoarding, government intervention, and timing for post-disaster crop supply chain recovery," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 90(C), pages 134-160.

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