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Attitude and affect: new frontiers of research in the 21st century

  • Malhotra, Naresh K.
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    File URL: http://www.sciencedirect.com/science/article/B6V7S-49FRBM3-1/2/e7c032b80cfc62564920898a66fe7137
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    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 58 (2005)
    Issue (Month): 4 (April)
    Pages: 477-482

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    Handle: RePEc:eee:jbrese:v:58:y:2005:i:4:p:477-482
    Contact details of provider: Web page: http://www.elsevier.com/locate/jbusres

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    1. Williams, Patti & Aaker, Jennifer L, 2002. " Can Mixed Emotions Peacefully Coexist?," Journal of Consumer Research, University of Chicago Press, vol. 28(4), pages 636-49, March.
    2. Brown, Steven P & Stayman, Douglas M, 1992. " Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis," Journal of Consumer Research, University of Chicago Press, vol. 19(1), pages 34-51, June.
    3. Richins, Marsha L, 1997. " Measuring Emotions in the Consumption Experience," Journal of Consumer Research, University of Chicago Press, vol. 24(2), pages 127-46, September.
    4. Erevelles, Sunil, 1998. "The Role of Affect in Marketing," Journal of Business Research, Elsevier, vol. 42(3), pages 199-215, July.
    5. Barone, Michael J & Miniard, Paul W & Romeo, Jean B, 2000. " The Influence of Positive Mood on Brand Extension Evaluations," Journal of Consumer Research, University of Chicago Press, vol. 26(4), pages 386-400, March.
    6. Batra, Rajeev & Ray, Michael L, 1986. " Affective Responses Mediating Acceptance of Advertising," Journal of Consumer Research, University of Chicago Press, vol. 13(2), pages 234-49, September.
    7. Holbrook, Morris B & Batra, Rajeev, 1987. " Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising," Journal of Consumer Research, University of Chicago Press, vol. 14(3), pages 404-20, December.
    8. Lee, Angela Y & Sternthal, Brian, 1999. " The Effects of Positive Mood on Memory," Journal of Consumer Research, University of Chicago Press, vol. 26(2), pages 115-27, September.
    9. Garbarino, Ellen C & Edell, Julie A, 1997. " Cognitive Effort, Affect, and Choice," Journal of Consumer Research, University of Chicago Press, vol. 24(2), pages 147-58, September.
    10. Shimp, Terence A & Stuart, Elnora W & Engle, Randall W, 1991. " A Program of Classical Conditioning Experiments Testing Variations in the Conditioned Stimulus and Context," Journal of Consumer Research, University of Chicago Press, vol. 18(1), pages 1-12, June.
    11. Sengupta, Jaideep & Goodstein, Ronald C & Boninger, David S, 1997. " All Cues Are Not Created Equal: Obtaining Attitude Persistence under Low-Involvement Conditions," Journal of Consumer Research, University of Chicago Press, vol. 23(4), pages 351-61, March.
    12. Shiv, Baba & Fedorikhin, Alexander, 1999. " Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making," Journal of Consumer Research, University of Chicago Press, vol. 26(3), pages 278-92, December.
    13. Howard, Daniel J & Gengler, Charles, 2001. " Emotional Contagion Effects on Product Attitudes," Journal of Consumer Research, University of Chicago Press, vol. 28(2), pages 189-201, September.
    14. Morwitz, Vicki G & Johnson, Eric J & Schmittlein, David C, 1993. " Does Measuring Intent Change Behavior?," Journal of Consumer Research, University of Chicago Press, vol. 20(1), pages 46-61, June.
    15. Edell, Julie A & Burke, Marian Chapman, 1987. " The Power of Feelings in Understanding Advertising Effects," Journal of Consumer Research, University of Chicago Press, vol. 14(3), pages 421-33, December.
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