The effect of advertising message involvement on brand attitude accessibility
No abstract is available for this item.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. " Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, University of Chicago Press, vol. 10(2), pages 135-46, September.
When requesting a correction, please mention this item's handle: RePEc:eee:joepsy:v:20:y:1999:i:1:p:41-51. See general information about how to correct material in RePEc.
If references are entirely missing, you can add them using this form.