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Sport team emotion: Conceptualization, scale development and validation

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  • Lee, Seunghwan
  • Kim, Yukyoum
  • Heere, Bob

Abstract

The purpose of this study was to identify key emotions associated with professional sport team brands and to develop a valid, reliable scale to measure the recall of these emotions. A pool of 30 potential emotions was drawn through a content analysis, a qualitative study (n = 67), frequency analysis (n = 560), and categorization process. The identified emotions were subjected to an exploratory factor analysis (n = 260) and confirmatory factor analysis (n = 286). The emotion recall scale consists of 24 emotions representing 7 dimensions: connectedness, elation, competitiveness, surprise, anger, unhappiness, and worry. The authors offer evidence of internal consistency of the scale and convergent, discriminant, and criterion validity evidence. Theoretical and practical implications are discussed.

Suggested Citation

  • Lee, Seunghwan & Kim, Yukyoum & Heere, Bob, 2018. "Sport team emotion: Conceptualization, scale development and validation," Sport Management Review, Elsevier, vol. 21(4), pages 363-376.
    • Handle: RePEc:eee:spomar:v:21:y:2018:i:4:p:363-376
    DOI: 10.1016/j.smr.2017.08.007
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    Cited by:

    1. Daniel Adrian Gârdan & Iuliana Petronela Gârdan & Mihai Andronie & Ionel Dumitru, 2020. "Sport Events Customers’ Behavior in the Light of Hedonic Consumption," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 12(3), pages 1-26, September.
    2. Riadh Ladhari & Soumaya Cheikhrouhou & Miguel Morales & Emna Zaaboub, 2022. "Antecedents and consequences of emotional attachment to sport teams brands," Journal of Brand Management, Palgrave Macmillan, vol. 29(5), pages 454-469, September.
    3. Teal, Renee & Roberts, Michele & Harrigan, Paul & Clarkson, Jo & Rosenberg, Michael, 2020. "Leveraging spectator emotion: A review and conceptual framework for marketing health behaviors in elite sports," Sport Management Review, Elsevier, vol. 23(2), pages 183-199.

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