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Recalling Mixed Emotions

Author

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  • Aaker, Jennifer L.

    (Stanford U)

  • Drolet, Aimee L.

    (U of California, Los Angeles)

  • Griffin, Dale

Abstract

In two longitudinal experiments, conducted both in the field and lab, we investigated the recollection of mixed emotions. Results demonstrated that the intensity of mixed emotions is generally underestimated at the time of recall--an effect that increases over time and does not occur to the same degree with unipolar emotions. Of note, the decline in memory of mixed emotions is distinct from the pattern found for memory of negative emotions, implying that the recall bias is diagnostic of the complexity of mixed emotions rather than of any association with negative affect. Finally, the memory decay effect was driven by the felt conflict aroused by the experience of mixed emotions.

Suggested Citation

  • Aaker, Jennifer L. & Drolet, Aimee L. & Griffin, Dale, 2008. "Recalling Mixed Emotions," Research Papers 1913, Stanford University, Graduate School of Business.
  • Handle: RePEc:ecl:stabus:1913
    as

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    File URL: http://gsbapps.stanford.edu/researchpapers/library/RP1913.pdf
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    References listed on IDEAS

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    1. Daniel Kahneman & Peter P. Wakker & Rakesh Sarin, 1997. "Back to Bentham? Explorations of Experienced Utility," The Quarterly Journal of Economics, Oxford University Press, vol. 112(2), pages 375-406.
    2. Suresh Ramanathan & Patti Williams, 2007. "Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions," Journal of Consumer Research, Oxford University Press, vol. 34(2), pages 212-223, May.
    3. Loraine Lau-Gesk, 2005. "Understanding Consumer Evaluations of Mixed Affective Experiences," Journal of Consumer Research, Oxford University Press, vol. 32(1), pages 23-28, June.
    4. Eduardo B. Andrade & Joel B. Cohen, 2007. "On the Consumption of Negative Feelings," Journal of Consumer Research, Oxford University Press, vol. 34(3), pages 283-300, June.
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    Cited by:

    1. Yan Li & David Ahlstrom, 2016. "Emotional stability: A new construct and its implications for individual behavior in organizations," Asia Pacific Journal of Management, Springer, vol. 33(1), pages 1-28, March.
    2. Yan Li & Fiona Yao & David Ahlstrom, 2015. "The social dilemma of bribery in emerging economies: A dynamic model of emotion, social value, and institutional uncertainty," Asia Pacific Journal of Management, Springer, vol. 32(2), pages 311-334, June.
    3. Rothman, Naomi B., 2011. "Steering sheep: How expressed emotional ambivalence elicits dominance in interdependent decision making contexts," Organizational Behavior and Human Decision Processes, Elsevier, vol. 116(1), pages 66-82, September.
    4. Schniter, Eric & Sheremeta, Roman M. & Shields, Timothy W., 2015. "Conflicted emotions following trust-based interaction," Journal of Economic Psychology, Elsevier, vol. 51(C), pages 48-65.
    5. Ursavas, Baris & Hesapci-Sanaktekin, Ozlem, 2013. "What happens when you're lost between happiness and sadness?," Journal of Business Research, Elsevier, vol. 66(7), pages 933-940.
    6. Rothman, Naomi B. & Northcraft, Gregory B., 2015. "Unlocking integrative potential: Expressed emotional ambivalence and negotiation outcomes," Organizational Behavior and Human Decision Processes, Elsevier, vol. 126(C), pages 65-76.

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