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Ambivalence toward a country and consumers’ willingness to buy emblematic brands: The differential predictive validity of objective and subjective ambivalence measures on behavior

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  • Cristel Russell
  • Dale Russell
  • Jill Klein

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  • Cristel Russell & Dale Russell & Jill Klein, 2011. "Ambivalence toward a country and consumers’ willingness to buy emblematic brands: The differential predictive validity of objective and subjective ambivalence measures on behavior," Marketing Letters, Springer, vol. 22(4), pages 357-371, November.
    • Handle: RePEc:kap:mktlet:v:22:y:2011:i:4:p:357-371
    DOI: 10.1007/s11002-010-9129-7
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    References listed on IDEAS

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    1. Martin R. Zemborain & Gita Venkataramani Johar, 2007. "Attitudinal Ambivalence and Openness to Persuasion: A Framework for Interpersonal Influence," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(4), pages 506-514, December.
    2. Spiggle, Susan, 1994. "Analysis and Interpretation of Qualitative Data in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(3), pages 491-503, December.
    3. Goldberg, Marvin E. & Baumgartner, Hans, 2002. "Cross-country attraction as a motivation for product consumption," Journal of Business Research, Elsevier, vol. 55(11), pages 901-906, November.
    4. Otnes, Cele & Lowrey, Tina M & Shrum, L J, 1997. "Toward an Understanding of Consumer Ambivalence," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(1), pages 80-93, June.
    5. Hong, Sung-Tai & Wyer, Robert S, Jr, 1989. "Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(2), pages 175-187, September.
    6. Loraine Lau-Gesk, 2005. "Understanding Consumer Evaluations of Mixed Affective Experiences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(1), pages 23-28, June.
    7. Jill Gabrielle Klein, 2002. "Us Versus Them, or Us Versus Everyone? Delineating Consumer Aversion to Foreign Goods," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 33(2), pages 345-363, June.
    8. Luce, Mary Frances, 1998. "Choosing to Avoid: Coping with Negatively Emotion-Laden Consumer Decisions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(4), pages 409-433, March.
    9. Briley, Donnel A & Wyer, Robert S, Jr, 2002. "The Effect of Group Membership Salience on the Avoidance of Negative Outcomes: Implications for Social and Consumer Decisions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(3), pages 400-415, December.
    10. Hong, Sung-Tai & Wyer, Robert S, Jr, 1990. "Determinants of Product Evaluation: Effects of the Time Interval between Knowledge of a Product's Country of Origin and Information about Its Specific Attributes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(3), pages 277-288, December.
    11. Joseph R. Priester & Richard E. Petty & Kiwan Park, 2007. "Whence Univalent Ambivalence? From the Anticipation of Conflicting Reactions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(1), pages 11-21, March.
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    2. Manthiou, Aikaterini & Hickman, Ellie & Klaus, Phil, 2020. "Beyond good and bad: Challenging the suggested role of emotions in customer experience (CX) research," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    3. Huang, Guei-Hua & Korfiatis, Nikolaos & Chang, Chun-Tuan, 2018. "Mobile shopping cart abandonment: The roles of conflicts, ambivalence, and hesitation," Journal of Business Research, Elsevier, vol. 85(C), pages 165-174.
    4. Pashchenko, Yana & Rahman, Mst Farjana & Hossain, Md Shamim & Uddin, Md Kutub & Islam, Tarannum, 2022. "Emotional and the normative aspects of customers’ reviews," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    5. Jenni Sipilä & Anssi Tarkiainen & Sanna Sundqvist, 2018. "Toward an improved conceptual understanding of consumer ambivalence," AMS Review, Springer;Academy of Marketing Science, vol. 8(3), pages 147-162, December.
    6. Zhang, Lei & Tong, Hangyan & Liang, Yuqing & Qin, Quande, 2023. "Consumer purchase intention of new energy vehicles with an extended technology acceptance model: The role of attitudinal ambivalence," Transportation Research Part A: Policy and Practice, Elsevier, vol. 174(C).
    7. Justina Gineikiene & Adamantios Diamantopoulos, 2017. "I hate where it comes from but I still buy it: Countervailing influences of animosity and nostalgia," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(8), pages 992-1008, October.
    8. Manthiou, Aikaterini & Klaus, Phil, 2022. "The interplaying factors of the robotic tourism experience: The customer journey's touchpoints, context, and qualities," Technological Forecasting and Social Change, Elsevier, vol. 177(C).

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