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The shielding effects of brand image against lower quality countries-of-origin in global manufacturing

  • Jo, Myung-Soo
  • Nakamoto, Kent
  • Nelson, James E.
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    File URL: http://www.sciencedirect.com/science/article/B6V7S-47XT1PC-1/2/b4c6d227dbeb21a9114d2ebdb28f400a
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    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 56 (2003)
    Issue (Month): 8 (August)
    Pages: 637-646

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    Handle: RePEc:eee:jbrese:v:56:y:2003:i:8:p:637-646
    Contact details of provider: Web page: http://www.elsevier.com/locate/jbusres

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    1. Victor V Cordell, 1992. "Effects of Consumer Preferences for Foreign Sourced Products," Journal of International Business Studies, Palgrave Macmillan, vol. 23(2), pages 251-269, June.
    2. Park, C Whan & Milberg, Sandra & Lawson, Robert, 1991. " Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency," Journal of Consumer Research, University of Chicago Press, vol. 18(2), pages 185-93, September.
    3. Hong, Sung-Tai & Wyer, Robert S, Jr, 1989. " Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective," Journal of Consumer Research, University of Chicago Press, vol. 16(2), pages 175-87, September.
    4. Ravi Parameswaran & Attila Yaprak, 1987. "A Cross-National Comparison of Consumer Research Measures," Journal of International Business Studies, Palgrave Macmillan, vol. 18(1), pages 35-49, March.
    5. Warren J Bilkey & Erik Nes, 1982. "Country-of-Origin Effects on Product Evaluations," Journal of International Business Studies, Palgrave Macmillan, vol. 13(1), pages 89-100, March.
    6. Lynch, John G, Jr & Marmorstein, Howard & Weigold, Michael F, 1988. " Choices from Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations," Journal of Consumer Research, University of Chicago Press, vol. 15(2), pages 169-84, September.
    7. Fazio, Russell H & Powell, Martha C & Williams, Carol J, 1989. " The Role of Attitude Accessibility in the Attitude-to-Behavior Process," Journal of Consumer Research, University of Chicago Press, vol. 16(3), pages 280-89, December.
    8. Paul Chao, 1993. "Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product," Journal of International Business Studies, Palgrave Macmillan, vol. 24(2), pages 291-306, June.
    9. Robert A Peterson & Alain J P Jolibert, 1995. "A Meta-Analysis of Country-of-Origin Effects," Journal of International Business Studies, Palgrave Macmillan, vol. 26(4), pages 883-900, December.
    10. Erickson, Gary M & Johansson, Johny K & Chao, Paul, 1984. " Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects," Journal of Consumer Research, University of Chicago Press, vol. 11(2), pages 694-99, September.
    11. C Min Han & Vern Terpstra, 1988. "Country-Of-Origin Effects for Uni-National and Bi-National Products," Journal of International Business Studies, Palgrave Macmillan, vol. 19(2), pages 235-255, June.
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