Interactive effects of country of origin and product category on product evaluations
This research examined the effects of country of origin and product category on product evaluations for 21 countries and 18 products. As hypothesized, product evaluations were highest for highly-developed countries, followed by newly-industrialized, newly-marketizing, and developing-country groups. Further, the product-category and country-of-origin effects interacted such that, depending upon the country group, different product categories received more, equal, or less favorable evaluations compared to other product categories. Several variables and processes underlying these effects are identified and integrated into a conceptual model.
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Volume (Year): 7 (1998)
Issue (Month): 6 (November)
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- Erickson, Gary M & Johansson, Johny K & Chao, Paul, 1984. " Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects," Journal of Consumer Research, University of Chicago Press, vol. 11(2), pages 694-99, September.
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- C Min Han & Vern Terpstra, 1988. "Country-Of-Origin Effects for Uni-National and Bi-National Products," Journal of International Business Studies, Palgrave Macmillan, vol. 19(2), pages 235-255, June.
- Martin, Ingrid M. & Eroglu, Sevgin, 1993. "Measuring a multi-dimensional construct: Country image," Journal of Business Research, Elsevier, vol. 28(3), pages 191-210, November.
- Hong, Sung-Tai & Wyer, Robert S, Jr, 1989. " Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective," Journal of Consumer Research, University of Chicago Press, vol. 16(2), pages 175-87, September.
- Tan, Chin Tiong & Farley, John U, 1987. " The Impact of Cultural Patterns on Cognition and Intention in Singapore," Journal of Consumer Research, University of Chicago Press, vol. 13(4), pages 540-44, March.
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