Interactive effects of country of origin and product category on product evaluations
This research examined the effects of country of origin and product category on product evaluations for 21 countries and 18 products. As hypothesized, product evaluations were highest for highly-developed countries, followed by newly-industrialized, newly-marketizing, and developing-country groups. Further, the product-category and country-of-origin effects interacted such that, depending upon the country group, different product categories received more, equal, or less favorable evaluations compared to other product categories. Several variables and processes underlying these effects are identified and integrated into a conceptual model.
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Volume (Year): 7 (1998)
Issue (Month): 6 (November)
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References listed on IDEAS
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- Victor V Cordell, 1992. "Effects of Consumer Preferences for Foreign Sourced Products," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(2), pages 251-269, June.
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- C Min Han & Vern Terpstra, 1988. "Country-Of-Origin Effects for Uni-National and Bi-National Products," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 19(2), pages 235-255, June.
- Martin, Ingrid M. & Eroglu, Sevgin, 1993. "Measuring a multi-dimensional construct: Country image," Journal of Business Research, Elsevier, vol. 28(3), pages 191-210, November.
- Tan, Chin Tiong & Farley, John U, 1987. " The Impact of Cultural Patterns on Cognition and Intention in Singapore," Journal of Consumer Research, Oxford University Press, vol. 13(4), pages 540-544, March.
- Hong, Sung-Tai & Wyer, Robert S, Jr, 1990. " Determinants of Product Evaluation: Effects of the Time Interval between Knowledge of a Product's Country of Origin and Information about Its Specific Attributes," Journal of Consumer Research, Oxford University Press, vol. 17(3), pages 277-288, December.
- Robert Schooler, 1971. "Bias Phenomena Attendant to the Marketing of Foreign Goods in the U.S," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 2(1), pages 71-80, March.
- Martin S Roth & Jean B Romeo, 1992. "Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(3), pages 477-497, September.
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