Country-of-Origin Effects on Product Evaluations
This article reviews the literature regarding the effect of country of origin on buyer evaluations of products. The issue is important for countries (especially resource-poor, developing countries) that need to increase manufactured exports and for firms that source products in countries different from where sold. Marketing inferences are drawn, and implications for future research are developed.© 1982 JIBS. Journal of International Business Studies (1982) 13, 89–100
Volume (Year): 13 (1982)
Issue (Month): 1 (March)
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