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Quest for purposefully designed conceptualization of the country-of-origin image construct

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  • Carneiro, Jorge
  • Faria, Flávio

Abstract

While hundreds of studies have investigated the impact of country image on quality evaluation of foreign products, results have been mutually inconsistent. This study carefully addresses the conceptualization of the country image construct, since poor construct conceptualization may be one of the roots of the controversial results in the literature. We argue that the proper conceptual delimitation and respective operationalization of the construct should consider the theoretical arguments that relate it to other constructs in each given study, instead of deriving from a generic “one-size-fits-all” model. We illustrate the procedure of developing a measure for country image within a specific setting and empirically validate the new measurement model. The main contribution of this study is the theoretical discussion and empirical testing of the domain map and the levels of analysis of the country image construct, thereby increasing construct validity.

Suggested Citation

  • Carneiro, Jorge & Faria, Flávio, 2016. "Quest for purposefully designed conceptualization of the country-of-origin image construct," Journal of Business Research, Elsevier, vol. 69(10), pages 4411-4420.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:10:p:4411-4420
    DOI: 10.1016/j.jbusres.2015.12.075
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    2. Suter, Mariana Bassi & Munjal, Surender & Borini, Felipe Mendes & Floriani, Dinora, 2021. "Conceptualizing country-of-origin image as a country-specific advantage: An insider perspective," Journal of Business Research, Elsevier, vol. 134(C), pages 415-427.
    3. Lin Bai & Zhanguo Zhu & Tong Zhang, 2021. "How to Improve Food Quality in the Domestic Market: The Role of “Same Line Same Standard Same Quality”—Evidence from a Consumer Choice Experiment in China," Sustainability, MDPI, vol. 13(10), pages 1-16, May.
    4. Abulizi Bulibuli & Shalamujiang Maitiniyazi & Narboy Karimov, 2022. "The Effects of China’s Country-of-Origin Image on Uzbekistani Consumers’ Food Purchase Intentions," Sustainability, MDPI, vol. 14(19), pages 1-12, September.
    5. Serrano-Arcos, M. Mar & Pérez-Mesa, Juan Carlos & Sánchez-Fernández, Raquel, 2018. "Product-country image and crises in the Spanish horticultural sector: Classification and impact on the market," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 18(01), June.
    6. Trinh, Giang & Corsi, Armando & Lockshin, Larry, 2019. "How country of origins of food products compete and grow," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 231-241.
    7. Lu, Irene R.R. & Kwan, Ernest & Heslop, Louise A. & Thomas, D. Roland & Cedzynski, Marzena, 2019. "The ivory tower and the street: How researchers defined country image over four decades and what consumers think it means," Journal of Business Research, Elsevier, vol. 105(C), pages 80-97.
    8. Leonidas C. Leonidou & Bilge Aykol & Saeed Samiee & Nikolaos Korfiatis, 2022. "A Meta-analysis of the Antecedents and Outcomes of Consumer Foreign Country Image Perceptions: The Moderating Role of Macro-level Country Differences," Management International Review, Springer, vol. 62(5), pages 741-784, October.
    9. Suter, Mariana Bassi & Borini, Felipe Mendes & Floriani, Dinorá Eliete & da Silva, Dirceu & Polo, Edison, 2018. "Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective," Journal of Business Research, Elsevier, vol. 84(C), pages 46-58.

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