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Country image, country brand equity and consumer's product preferences: an empirical study

Author

Listed:
  • K. Zeugner-Roth

    (LEM - Lille - Economie et Management - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

  • A. Diamantopoulos
  • M. Angeles Montesinos

Abstract

No abstract is available for this item.

Suggested Citation

  • K. Zeugner-Roth & A. Diamantopoulos & M. Angeles Montesinos, 2008. "Country image, country brand equity and consumer's product preferences: an empirical study," Post-Print hal-00787424, HAL.
  • Handle: RePEc:hal:journl:hal-00787424
    Note: View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-00787424
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    Cited by:

    1. Pappu, Ravi & Quester, Pascale, 2010. "Country equity: Conceptualization and empirical evidence," International Business Review, Elsevier, vol. 19(3), pages 276-291, June.
    2. repec:spr:manint:v:53:y:2013:i:5:d:10.1007_s11575-013-0170-7 is not listed on IDEAS
    3. Hamzaoui-Essoussi, Leila & Merunka, Dwight & Bartikowski, Boris, 2011. "Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality," Journal of Business Research, Elsevier, vol. 64(9), pages 973-978, September.
    4. Jin, Zhongqi & Lynch, Richard & Attia, Samaa & Chansarkar, Bal & Gülsoy, Tanses & Lapoule, Paul & Liu, Xueyuan & Newburry, William & Nooraini, Mohamad Sheriff & Parente, Ronaldo & Purani, Keyoor & Ung, 2015. "The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status," International Business Review, Elsevier, vol. 24(3), pages 380-393.

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