Country image, country brand equity and consumer's product preferences: an empirical study
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|Date of creation:||2008|
|Publication status:||Published in Management International Review, Management International Review, 2008, 48 (5), pp.577-602|
|Note:||View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-00787424|
|Contact details of provider:|| Web page: https://hal.archives-ouvertes.fr/|
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