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Katharina Petra Zeugner-Roth

Personal Details

First Name:Katharina
Middle Name:Petra
Last Name:Zeugner-Roth
RePEc Short-ID:pze89
[This author has chosen not to make the email address public]


(50%) IESEG School of Management
Université Catholique de Lille

Lille, France

3, rue de la Digue, FR-59000 Lille
RePEc:edi:iesegfr (more details at EDIRC)

(50%) Lille Économie et Management (LEM)



Université Lille, Domaine universitaire du "Pont de bois", BP 60149, Villeneuve d'Ascq Cedex
RePEc:edi:laborfr (more details at EDIRC)

Research output

Jump to: Working papers Articles

Working papers

  1. Katharina Petra Zeugner-Roth, 2017. "Country-of-Origin Effects," Post-Print hal-01810615, HAL.
  2. Peter M. Fischer & Katharina P. Zeugner-Roth, 2016. "Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism," Post-Print hal-01562995, HAL.
  3. Katharina Petra Zeugner-Roth & Vesna Žabkar & Adamantios Diamantopoulos, 2015. "Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective," Post-Print hal-01563043, HAL.
  4. A. Diamantopoulos & K. Zeugner-Roth, 2010. ""Country of origin"' as brand element," Post-Print hal-00828082, HAL.
  5. K. Zeugner-Roth & A. Diamantopoulos, 2010. "Advancing the country image construct: reply to Samiee's (2009) commentary," Post-Print hal-00787396, HAL.
  6. A. Baldauf & A. Diamantopoulos & K.S. Cravens & K. Zeugner-Roth, 2009. "The impact of product-country image and marketing efforts on retailer-perceived brand equity: an empirical analysis," Post-Print hal-00787401, HAL.
  7. A. Diamantopoulos & P. Riefler & K.P. Roth, 2008. "Advancing formative measurement models," Post-Print hal-00787421, HAL.
  8. K. Zeugner-Roth & A. Diamantopoulos & M. Angeles Montesinos, 2008. "Country image, country brand equity and consumer's product preferences: an empirical study," Post-Print hal-00787424, HAL.


  1. Peter M. Fischer & Katharina P. Zeugner-Roth, 2017. "Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism," Marketing Letters, Springer, vol. 28(2), pages 189-204, June.
  2. Zeugner-Roth, Katharina Petra & Žabkar, Vesna, 2015. "Bridging the gap between country and destination image: Assessing common facets and their predictive validity," Journal of Business Research, Elsevier, vol. 68(9), pages 1844-1853.
  3. Zeugner-Roth, Katharina P. & Diamantopoulos, Adamantios, 2010. "Advancing the country image construct: Reply to Samiee's (2009) commentary," Journal of Business Research, Elsevier, vol. 63(4), pages 446-449, April.
  4. Baldauf, Artur & Cravens, Karen S. & Diamantopoulos, Adamantios & Zeugner-Roth, Katharina Petra, 2009. "The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis," Journal of Retailing, Elsevier, vol. 85(4), pages 437-452.
  5. Roth, Katharina P. & Diamantopoulos, Adamantios, 2009. "Advancing the country image construct," Journal of Business Research, Elsevier, vol. 62(7), pages 726-740, July.
  6. Katharina Petra Zeugner Roth & Adamantios Diamantopoulos & Mª Ángeles Montesinos, 2008. "Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study," Management International Review, Springer, vol. 48(5), pages 577-602, November.
  7. Diamantopoulos, Adamantios & Riefler, Petra & Roth, Katharina P., 2008. "Advancing formative measurement models," Journal of Business Research, Elsevier, vol. 61(12), pages 1203-1218, December.

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