Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism
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- Peter M. Fischer & Katharina P. Zeugner-Roth, 2016. "Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism," Post-Print hal-01562995, HAL.
References listed on IDEAS
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- K. Roth & A. Diamantopoulos, 2009. "Advancing the country image construct," Post-Print hal-00787417, HAL.
- Katharina Petra Zeugner-Roth & Vesna Žabkar & Adamantios Diamantopoulos, 2015. "Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective," Post-Print hal-01563043, HAL.
More about this item
KeywordsNational identity; Consumer ethnocentrism; Product ethnicity; Country-of-origin; Controlled experiment; Spotlight and floodlight analysis;
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