Do consumer expectations match experience? Predicting the influence of price and country of origin on perceptions of product quality
This study investigates the respective influences of price and country of origin as extrinsic cues on consumer evaluations of wine quality when all intrinsic cues are experienced through sensory perceptions, and then compares these results with those of a survey employing identical intrinsic and extrinsic cues. Taste testing experiments were conducted (NÂ =Â 263) using Chardonnay and a three (COO) by three (price) by three (acid level) conjoint analysis fractional factorial design. Price and COO were both found to be more important contributors to perception of wine quality than taste. The study advances our understanding of the influence of extrinsic cues to dominant quality assessment and shows conjoint analysis to be a credible means of measuring consumer reactions to specific wine attributes.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 18 (2009)
Issue (Month): 2 (April)
|Contact details of provider:|| Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/133/description#description|
|Order Information:|| Postal: http://www.elsevier.com/wps/find/journaldescription.cws_home/133/bibliographic|
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Canfei He, 2003.
"Location of foreign manufacturers in China: Agglomeration economies and country of origin effects,"
Economics of Governance,
Springer, vol. 82(3), pages 351-372, September.
- Canfei He, 2003. "Location of foreign manufacturers in China: Agglomeration economies and country of origin effects," Papers in Regional Science, Springer;Regional Science Association International, vol. 82(3), pages 351-372, September.
- Manrai, Lalita A. & Lascu, Dana-Nicoleta & Manrai, Ajay K., 1998. "Interactive effects of country of origin and product category on product evaluations," International Business Review, Elsevier, vol. 7(6), pages 591-615, November.
- Green, Paul E & Srinivasan, V, 1978. " Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, Oxford University Press, vol. 5(2), pages 103-123, Se.
- Paul Chao, 1989. "Export and Reverse Investment: Strategic Implications for Newly Industrialized Countries," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 20(1), pages 75-91, March.
- Alba, Joseph W & Hutchinson, J Wesley, 2000. " Knowledge Calibration: What Consumers Know and What They Think They Know," Journal of Consumer Research, Oxford University Press, vol. 27(2), pages 123-156, September.
- Warren J Bilkey & Erik Nes, 1982. "Country-of-Origin Effects on Product Evaluations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 13(1), pages 89-100, March.
- Eriksson, Kent & Hadjikhani, Amjad, 2000. "Perceptual product connection in an international context," International Business Review, Elsevier, vol. 9(3), pages 301-320, June.
- Wansink, Brian & Park, Sea Bum & Sonka, Steven T. & Morganosky, Michelle A., 2000. "How Soy Labeling Influences Preference And Taste," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 3(01).
- Erickson, Gary M & Johansson, Johny K, 1985. " The Role of Price in Multi-attribute Product Evaluations," Journal of Consumer Research, Oxford University Press, vol. 12(2), pages 195-199, September.
- Maheswaran, Durairaj, 1994. " Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations," Journal of Consumer Research, Oxford University Press, vol. 21(2), pages 354-365, September.
- Pechmann, Cornelia & Ratneshwar, S, 1992. " Consumer Covariation Judgments: Theory or Data Driven?," Journal of Consumer Research, Oxford University Press, vol. 19(3), pages 373-386, December.
- Srinivasan, Narasimhan & Jain, Subhash C. & Sikand, Kiranjit, 2004. "An experimental study of two dimensions of country-of-origin (manufacturing country and branding country) using intrinsic and extrinsic cues," International Business Review, Elsevier, vol. 13(1), pages 65-82, February. Full references (including those not matched with items on IDEAS)