IDEAS home Printed from https://ideas.repec.org/a/ags/ifaamr/34571.html
   My bibliography  Save this article

How Soy Labeling Influences Preference And Taste

Author

Listed:
  • Wansink, Brian
  • Park, Sea Bum
  • Sonka, Steven T.
  • Morganosky, Michelle A.

Abstract

Using a 'Phantom Ingredient' taste test, this article demonstrates how the use of soy labels and health claims on a package negatively biased taste perceptions and attitudes toward a food erroneously thought to contain soy. Consumers who ate products which mentioned soy on the package described the taste more grainy, less flavorful, and as having a strong aftertaste compared to those who ate the product but saw no soy label. Yet, while putting 'soy' on a package negatively influenced taste-conscious consumers, when combined with a health claim, it improved attitudes among consumers who are health-conscious, natural food lovers, or dieters. Our results and discussion provide better direction for researchers who work with ingredient labeling as well as for marketers who work with soybean products.

Suggested Citation

  • Wansink, Brian & Park, Sea Bum & Sonka, Steven T. & Morganosky, Michelle A., 2000. "How Soy Labeling Influences Preference And Taste," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 3(1), pages 1-10.
  • Handle: RePEc:ags:ifaamr:34571
    DOI: 10.22004/ag.econ.34571
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/34571/files/03010085.pdf
    Download Restriction: no

    File URL: https://libkey.io/10.22004/ag.econ.34571?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Moorman, Christine, 1990. "The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information," Journal of Consumer Research, Oxford University Press, vol. 17(3), pages 362-374, December.
    2. Moorman, Christine & Matulich, Erika, 1993. "A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability," Journal of Consumer Research, Oxford University Press, vol. 20(2), pages 208-228, September.
    3. Julie A. Caswell & Eliza M. Mojduszka, 1996. "Using Informational Labeling to Influence the Market for Quality in Food Products," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(5), pages 1248-1253.
    4. Julie A. Caswell, 1992. "Current Information Levels on Food Labels," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 74(5), pages 1196-1201.
    5. Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, Oxford University Press, vol. 10(2), pages 135-146, September.
    6. Ford, Gary T & Smith, Darlene B & Swasy, John L, 1990. "Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information," Journal of Consumer Research, Oxford University Press, vol. 16(4), pages 433-441, March.
    7. Jacoby, Jacob & Chestnut, Robert W & Silberman, William, 1977. "Consumer Use and Comprehension of Nutrition Information," Journal of Consumer Research, Oxford University Press, vol. 4(2), pages 119-128, Se.
    8. Crosby, Lawrence A & Taylor, James R, 1981. "Effects of Consumer Information and Education on Cognition and Choice," Journal of Consumer Research, Oxford University Press, vol. 8(1), pages 43-56, June.
    9. LAURENT, Gilles & CHANDON, Pierre & WANSINK, Brian, 2000. "A benefit congruency framework of sales promotion effectiveness," HEC Research Papers Series 698, HEC Paris.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Chang, Jae Bong & Moon, Wanki & Balasubramanian, Siva K., 2012. "Consumer valuation of health attributes for soy-based food: A choice modeling approach," Food Policy, Elsevier, vol. 37(3), pages 335-342.
    2. Veale, Roberta & Quester, Pascale, 2009. "Do consumer expectations match experience? Predicting the influence of price and country of origin on perceptions of product quality," International Business Review, Elsevier, vol. 18(2), pages 134-144, April.
    3. Garavaglia, Christian & Marcoz, Elena Maria, 2014. "Willingness to pay for P.D.O. certification: an empirical investigation," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 5(1), pages 1-12, July.
    4. Tyler Williams, 2007. "The effects of expectations on perception: experimental design issues and further evidence," Working Papers 07-14, Federal Reserve Bank of Boston.
    5. Mariola Grzybowska-Brzezińska & Dominika Kuberska & Magdalena Ankiel & Agnieszka Brelik, 2020. "Consumer’s Behavior in a Multi-Attribute Concept of a Food Product," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 526-551.
    6. Moon, Wanki & Balasubramanian, Siva K. & Rimal, Arbindra, 2011. "Health claims and consumers' behavioral intentions: The case of soy-based food," Food Policy, Elsevier, vol. 36(4), pages 480-489, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chrysochou, Polymeros & Grunert, Klaus G., 2014. "Health-related ad information and health motivation effects on product evaluations," Journal of Business Research, Elsevier, vol. 67(6), pages 1209-1217.
    2. Mathios, Alan D, 2000. "The Impact of Mandatory Disclosure Laws on Product Choices: An Analysis of the Salad Dressing Market," Journal of Law and Economics, University of Chicago Press, vol. 43(2), pages 651-677, October.
    3. Hoefkens, Christine & Veettil, Prakashan Chellattan & Van Huylenbroeck, Guido & Van Camp, John & Verbeke, Wim, 2012. "What nutrition label to use in a catering environment? A discrete choice experiment," Food Policy, Elsevier, vol. 37(6), pages 741-750.
    4. Suwelack, Thomas & Hogreve, Jens & Hoyer, Wayne D., 2011. "Understanding Money-Back Guarantees: Cognitive, Affective, and Behavioral Outcomes," Journal of Retailing, Elsevier, vol. 87(4), pages 462-478.
    5. Van Doorn, Jenny & Verhoef, Peter C., 2015. "Drivers of and Barriers to Organic Purchase Behavior," Journal of Retailing, Elsevier, vol. 91(3), pages 436-450.
    6. Prigge, Jana-Kristin & Dietz, Beatrix & Homburg, Christian & Hoyer, Wayne D. & Burton, Jennifer L., 2015. "Patient empowerment: A cross-disease exploration of antecedents and consequences," International Journal of Research in Marketing, Elsevier, vol. 32(4), pages 375-386.
    7. Ippolito, Pauline M., 1999. "How government policies shape the food and nutrition information environment1," Food Policy, Elsevier, vol. 24(2-3), pages 295-306, May.
    8. Teratanavat, Ratapol P. & Hooker, Neal H. & Haugtvedt, Curtis P. & Rucker, Derek D., 2004. "Consumer Understanding And Use Of Health Information On Product Labels: Marketing Implications For Functional Food," 2004 Annual meeting, August 1-4, Denver, CO 20413, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    9. Roe, Brian E. & Teisl, Mario F., 1998. "The Economics Of Labeling: An Overview Of Issues For Health And Environmental Disclosure," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 27(2), pages 1-11, October.
    10. Stefanella Stranieri & Lucia Baldi & Alessandro Banterle, 2010. "Do Nutrition Claims Matter to Consumers? An Empirical Analysis Considering European Requirements," Journal of Agricultural Economics, Wiley Blackwell, vol. 61(1), pages 15-33, February.
    11. Sedef Akgungor & Andrea Groppel-Klein & Joerg Koenigstorfer & Yaprak Gulcan & Yesim Kustepeli, 2016. "The Impact of Nutrition Labels on Food Sales: An In-Store Experiment in a Turkish Supermarket," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 18(2), pages 207-228.
    12. L. Balbo & M.L. Gavard-Perret, 2010. "L'utilisation du cadrage des conséquences au sein des messages de sante publique : bilan et perspectives pour la recherche en marketing," Post-Print halshs-00534782, HAL.
    13. Ravenswaay, Eileen O. van, 1993. "Research Needs in the Valuation of Food Safety and Nutrition," Staff Paper Series 201172, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    14. Verbeke, Wim & Ward, Ronald W., 2003. "Importance of EU Label Requirements: An Application of Ordered Probit Models to Belgium Beef Labels," 2003 Annual meeting, July 27-30, Montreal, Canada 22077, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    15. Marius Johnen & Oliver Schnittka, 2020. "Changing consumers’ minds at the point of sale: price discounts vs. in-store advertising," Marketing Letters, Springer, vol. 31(1), pages 49-71, March.
    16. Kaplan, Andreas M., 2012. "If you love something, let it go mobile: Mobile marketing and mobile social media 4x4," Business Horizons, Elsevier, vol. 55(2), pages 129-139.
    17. Shalom Levy & Israel Nebenzahl, 2008. "The influence of product involvement on consumers’ interactive processes in interactive television," Marketing Letters, Springer, vol. 19(1), pages 65-77, March.
    18. Khan Md Raziuddin Taufique & Chamhuri Siwar & Basri Talib & Farah Hasan Sarah & Norshamliza Chamhuri, 2014. "Synthesis of Constructs for Modeling Consumers’ Understanding and Perception of Eco-Labels," Sustainability, MDPI, Open Access Journal, vol. 6(4), pages 1-25, April.
    19. Rimal, Arbindra & Balasubramanian, Siva K. & Moon, Wanki, 2004. "Two-Stage Decision Model Of Soy Food Consumption Behavior," 2004 Annual meeting, August 1-4, Denver, CO 20096, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    20. Padberg, D. I. & Kubena, Karen S. & Ozuna, Teofilo & Kim, Heaseon & Osborn, Lacye, 1993. "The Nutrition Quality Index: An Instrument for Communicating Nutrition Information to Consumers," Research Reports 257897, Texas A&M University, Agricultural and Food Policy Center.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ifaamr:34571. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: . General contact details of provider: https://edirc.repec.org/data/ifamaea.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ifamaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.