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Willingness to pay for P.D.O. certification: an empirical investigation

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  • Garavaglia, Christian
  • Marcoz, Elena Maria

Abstract

The purpose of this paper is to investigate consumer preferences and estimate their willingness to pay (WTP) for P.D.O. (Protected Designation of Origin) certification. The original contribution of this analysis is the evidence provided on regional differences among consumers in their evaluations. We interpret this result as the higher level of information available to consumers that live in the production region of the food product in question, thus giving less value to P.D.O. certification. The product that this study focuses on is Italian P.D.O. Fontina cheese. In order to conduct the study, we collected original data that we analyze through the conjoint analysis technique.

Suggested Citation

  • Garavaglia, Christian & Marcoz, Elena Maria, 2014. "Willingness to pay for P.D.O. certification: an empirical investigation," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 5(01), pages 1-12, July.
    • Handle: RePEc:ags:ijofsd:198767
    DOI: 10.22004/ag.econ.198767
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    Cited by:

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    2. Ngoulma, Jeannot, 2015. "Consumers’ willingness to pay for dairy products: what the studies say? A Meta-Analysis," MPRA Paper 65250, University Library of Munich, Germany.

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