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Uniqueness Perception And Willingness To Buy Protected Geographical Origin Versus Doppelgaenger Brands

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  • Paulius Neciunskas
  • Laura Tomaseviciute
  • Dovile Kazlauske
  • Justina Gineikiene
  • Ruta Kazlauskaite

Abstract

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  • Paulius Neciunskas & Laura Tomaseviciute & Dovile Kazlauske & Justina Gineikiene & Ruta Kazlauskaite, 2017. "Uniqueness Perception And Willingness To Buy Protected Geographical Origin Versus Doppelgaenger Brands," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 8(2).
  • Handle: RePEc:vul:omefvu:v:8:y:2017:i:2:id:232
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    References listed on IDEAS

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