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The 'real thing': Branding authenticity in the luxury wine trade

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  • Beverland, Michael

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  • Beverland, Michael, 2006. "The 'real thing': Branding authenticity in the luxury wine trade," Journal of Business Research, Elsevier, vol. 59(2), pages 251-258, February.
  • Handle: RePEc:eee:jbrese:v:59:y:2006:i:2:p:251-258
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    References listed on IDEAS

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    1. Holt, Douglas B, 2002. " Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding," Journal of Consumer Research, Oxford University Press, vol. 29(1), pages 70-90, June.
    2. Holt, Douglas B, 1998. " Does Cultural Capital Structure American Consumption?," Journal of Consumer Research, Oxford University Press, vol. 25(1), pages 1-25, June.
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    1. repec:eee:jbrese:v:85:y:2018:i:c:p:304-316 is not listed on IDEAS
    2. repec:eee:joreco:v:20:y:2013:i:6:p:529-537 is not listed on IDEAS
    3. repec:eee:joreco:v:18:y:2011:i:6:p:555-561 is not listed on IDEAS
    4. repec:spr:irpnmk:v:14:y:2017:i:3:d:10.1007_s12208-017-0177-z is not listed on IDEAS
    5. repec:gam:jsusta:v:10:y:2018:i:4:p:1104-:d:139922 is not listed on IDEAS
    6. Napoli, Julie & Dickinson, Sonia J. & Beverland, Michael B. & Farrelly, Francis, 2014. "Measuring consumer-based brand authenticity," Journal of Business Research, Elsevier, vol. 67(6), pages 1090-1098.
    7. Roux, Elyette & Tafani, Eric & Vigneron, Franck, 2017. "Values associated with luxury brand consumption and the role of gender," Journal of Business Research, Elsevier, vol. 71(C), pages 102-113.
    8. Kapferer, Jean-Noël & Laurent, Gilles, 2016. "Where do consumers think luxury begins? A study of perceived minimum price for 21 luxury goods in 7 countries," Journal of Business Research, Elsevier, vol. 69(1), pages 332-340.
    9. Rose, Gregory M. & Merchant, Altaf & Orth, Ulrich R. & Horstmann, Florian, 2016. "Emphasizing brand heritage: Does it work? And how?," Journal of Business Research, Elsevier, vol. 69(2), pages 936-943.
    10. Alhouti, Sarah & Johnson, Catherine M. & Holloway, Betsy Bugg, 2016. "Corporate social responsibility authenticity: Investigating its antecedents and outcomes," Journal of Business Research, Elsevier, vol. 69(3), pages 1242-1249.
    11. repec:vul:omefvu:v:9:y:2017:i:2:id:232 is not listed on IDEAS
    12. Liu, Martin J. & Yannopoulou, Natalia & Bian, Xuemei & Elliott, Richard, 2015. "Authenticity Perceptions in the Chinese Marketplace," Journal of Business Research, Elsevier, vol. 68(1), pages 27-33.
    13. repec:vul:omefvu:v:8:y:2017:i:2:id:232 is not listed on IDEAS
    14. Festa, Giuseppe & Cuomo, Maria Teresa & Metallo, Gerardino & Festa, Antonio, 2016. "The (r)evolution of wine marketing mix: From the 4Ps to the 4Es," Journal of Business Research, Elsevier, vol. 69(5), pages 1550-1555.
    15. Eggers, Fabian & O’Dwyer, Michele & Kraus, Sascha & Vallaster, Christine & Güldenberg, Stefan, 2013. "The impact of brand authenticity on brand trust and SME growth: A CEO perspective," Journal of World Business, Elsevier, vol. 48(3), pages 340-348.
    16. Croidieu, Grégoire & Rüling, Charles-Clemens & Boutinot, Amélie, 2016. "How do creative genres emerge? The case of the Australian wine industry," Journal of Business Research, Elsevier, vol. 69(7), pages 2334-2342.
    17. Kastanakis, Minas N. & Balabanis, George, 2012. "Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior," Journal of Business Research, Elsevier, vol. 65(10), pages 1399-1407.
    18. Cheah, Isaac & Zainol, Zahirah & Phau, Ian, 2016. "Conceptualizing country-of-ingredient authenticity of luxury brands," Journal of Business Research, Elsevier, vol. 69(12), pages 5819-5826.

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