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Do Nutrition Claims Matter to Consumers? An Empirical Analysis Considering European Requirements

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  • Stefanella Stranieri
  • Lucia Baldi
  • Alessandro Banterle

Abstract

EU Regulation 1924/2006 introduced a European legal framework for nutrition messages for food product labels. The study analyses consumer interest towards nutrition labelling and claims, and examines the information consumers consider important during their purchasing decisions, and the main characteristics of those consumers interested in nutrition claims and nutrition labelling use. A total of 1,025 northern Italian consumers were surveyed. We estimate one binary logit model to investigate the use of nutrition labelling, and seven other ordinal regression models to analyse consumer interest towards nutrition claims and labelling. Consumers who use nutrition labelling have characteristics different from those who use nutrition claims. Consumers using nutrition labelling show a marked interest in food safety concerns, use experts as their source of information and have specific dietary habits. For consumers concerned about nutrition claims, the survey shows significant links with attributes influencing purchasing behaviour, such as price, brand, certification, etc. Socio-demographic characteristics are statistically significant and show a positive link with age, gender and a negative linkage with income. Copyright (c) 2009 The Authors. Journal compilation (c) 2009 The Agricultural Economics Society.

Suggested Citation

  • Stefanella Stranieri & Lucia Baldi & Alessandro Banterle, 2010. "Do Nutrition Claims Matter to Consumers? An Empirical Analysis Considering European Requirements," Journal of Agricultural Economics, Wiley Blackwell, vol. 61(1), pages 15-33.
  • Handle: RePEc:bla:jageco:v:61:y:2010:i:1:p:15-33
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    1. repec:eee:jfpoli:v:74:y:2018:i:c:p:199-211 is not listed on IDEAS
    2. Banterle, Alessandro & Cavaliere, Alessia & Ricci, Elena Claire, 2012. "Food labelled Information: An Empirical Analysis of Consumer Preferences," 2012 International European Forum, February 13-17, 2012, Innsbruck-Igls, Austria 144960, International European Forum on Innovation and System Dynamics in Food Networks.
    3. Banterle, Alessandro & Stanieri, S., 2008. "Consumer preferences and labelling: an empirical analysis of the beef sector in Italy," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 43547, European Association of Agricultural Economists.
    4. Berning, Joshua P. & Chouinard, Hayley H. & Manning, Kenneth C. & McCluskey, Jill J. & Sprott, David E., 2010. "Identifying consumer preferences for nutrition information on grocery store shelf labels," Food Policy, Elsevier, vol. 35(5), pages 429-436, October.
    5. Stranieri, Stefanella & Banterle, Alessandro, 2015. "Consumer Interest in Meat Labelled Attributes: Who Cares?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 18(4).
    6. Annunziata, Azzurra & Vecchio, Riccardo, 2012. "Factors affecting use and understanding of nutrition information on food labels: evidences from customers," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 13(2), June.
    7. Elena Viganò & Gervasio Antonelli & Gian Italo Bischi & Fabio Tramontana, 2015. "Consumo e consumatori di prodotti alimentari nella società postmoderna," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 17(1), pages 59-80.
    8. Kim, Hyeyoung & House, Lisa, 2012. "Impact of Added Sugar Information of Front-of-Pack Labels on Consumers’ Beverage Health Perception Changes," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124713, Agricultural and Applied Economics Association.
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    10. Yang, Shang-Ho & Monteiro, Diogo Souza & Chan, Mei-Yen & Woods, Timothy A., 2016. "Preferences for Meat Labeling in Taiwanese Traditional Markets: What do Consumers Want?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(1), March.
    11. Yang, Shang-Ho & Souza Monteiro, Diogo, 2016. "What’s in a Price? The Impact of Starting Point Bias in WTP for Information in Taiwanese Wet Markets," 2016 Annual Meeting, July 31-August 2, 2016, Boston, Massachusetts 235766, Agricultural and Applied Economics Association.
    12. Banterle, Alessandro & Cavaliere, Alessia & Ricci, Elena Claire, 2012. "Food Labelled Information: An Empirical Analysis," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 3(2).

    More about this item

    JEL classification:

    • Q11 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Aggregate Supply and Demand Analysis; Prices
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy
    • I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health

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