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Consumer demand for and attitudes toward alternative beef labeling strategies in France, Germany, and the UK

  • Jutta Roosen

    (Department of Food Economics and Consumption Studies, University of Kiel, Olshausenstr. 40, 24098 Kiel, Germany. E-mail:

  • Jayson L. Lusk

    (Department of Agricultural Economics, Mississippi State University, Box 5187, Mississippi State, MS 39762. E-mail:

  • John A. Fox

    (Department of Agricultural Economics, Kansas State University, 342 Waters Hall, Manhattan, KS 66506. E-mail:

Food safety scares have led to loss of consumer confidence in the quality and safety of beef products in Europe. To counteract such concerns, firms and regulators can use brands or labels to signal quality. Using data from mail surveys in France, Germany, and the United Kingdom, we analyze consumer preferences for alternative beef labeling strategies: brands, origin labels, and mandatory labeling of beef from cattle fed genetically modified feed. The analysis suggests that consumers place more importance on labels of origin as opposed to private brands. More than 90% of surveyed consumers wanted a mandatory labeling program for beef produced from cattle fed genetically modified crops. [EconLit citations: D120, L660.] © 2003 Wiley Periodicals, Inc. Agribusiness 19: 77-90, 2003.

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Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

Volume (Year): 19 (2003)
Issue (Month): 1 ()
Pages: 77-90

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Handle: RePEc:wly:agribz:v:19:y:2003:i:1:p:77-90
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  1. Henson, Spencer & Traill, Bruce, 1993. "The demand for food safety : Market imperfections and the role of government," Food Policy, Elsevier, vol. 18(2), pages 152-162, April.
  2. Landon, Stuart & Smith, Constance, 1998. "Quality expectations, reputation, and price," MPRA Paper 9774, University Library of Munich, Germany.
  3. Tirole, Jean, 1994. ""A Theory of Collective Reputations" with Applications to the Persistence of Corruption and to Firm Quality," IDEI Working Papers 38, Institut d'Économie Industrielle (IDEI), Toulouse.
  4. Swinbank, Alan, 1993. "The economics of food safety," Food Policy, Elsevier, vol. 18(2), pages 83-94, April.
  5. Loader, Rupert & Hobbs, Jill E., 1999. "Strategic responses to food safety legislation," Food Policy, Elsevier, vol. 24(6), pages 685-706, December.
  6. Maria Luz Loureiro & Jill J. McCluskey, 2000. "Assessing consumer response to protected geographical identification labeling," Agribusiness, John Wiley & Sons, Ltd., vol. 16(3), pages 309-320.
  7. Vandenberg, Jennifer M. & Fulton, Joan R. & Dooley, Frank J. & Preckel, Paul V., 2000. "Impact of Identity Preservation of Non-GMO Crops on the Grain Market System," CAFRI: Current Agriculture, Food and Resource Issues, Canadian Agricultural Economics Society, issue 01.
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