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Consumer Demand For And Attitudes Toward Alternative Beef Labeling Strategies In France, Germany, And The Uk

  • Roosen, Jutta
  • Lusk, Jayson L.
  • Fox, John A.

A wide array of food safety scares and breakdowns have led to loss of consumer confidence in the quality and safety of beef products. To counteract such concerns, firms and regulators have the ability to utilize brands or labels to signal quality. Utilizing a mail survey in France, Germany, and the United Kingdom, we analyzed consumer preferences for alternative beef labeling strategies. Using an ordered probit model and a double bounded logit model, we estimate consumer preferences for alternative beef labeling programs. In general, results suggest that consumers have more confidence in government mandated labels as opposed to private brands. French and German consumers place a higher level of importance on brands and labels than do UK consumers. Results also suggest that more than 90% of surveyed consumers desire a mandatory labeling program for beef produced from cattle fed genetically modified crops.

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File URL: http://purl.umn.edu/20643
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Paper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 2001 Annual meeting, August 5-8, Chicago, IL with number 20643.

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Date of creation: 2001
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Handle: RePEc:ags:aaea01:20643
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  1. Tirole, J., 1993. "A Theory of Collective Reputations with Applications to the Persistence of Corruption and to Firm Quality," Working papers 93-13, Massachusetts Institute of Technology (MIT), Department of Economics.
  2. Maria Luz Loureiro & Jill J. McCluskey, 2000. "Assessing consumer response to protected geographical identification labeling," Agribusiness, John Wiley & Sons, Ltd., vol. 16(3), pages 309-320.
  3. Henson, Spencer & Traill, Bruce, 1993. "The demand for food safety : Market imperfections and the role of government," Food Policy, Elsevier, vol. 18(2), pages 152-162, April.
  4. Vandenberg, Jennifer M. & Fulton, Joan R. & Dooley, Frank J. & Preckel, Paul V., 2000. "Impact of Identity Preservation of Non-GMO Crops on the Grain Market System," CAFRI: Current Agriculture, Food and Resource Issues, Canadian Agricultural Economics Society, issue 01.
  5. Landon, Stuart & Smith, Constance, 1998. "Quality expectations, reputation, and price," MPRA Paper 9774, University Library of Munich, Germany.
  6. Loader, Rupert & Hobbs, Jill E., 1999. "Strategic responses to food safety legislation," Food Policy, Elsevier, vol. 24(6), pages 685-706, December.
  7. Swinbank, Alan, 1993. "The economics of food safety," Food Policy, Elsevier, vol. 18(2), pages 83-94, April.
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