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Marketing Of Safe Food Through Labeling

  • Roosen, Jutta

After a series of food safety crises during the 1990s, regulators, producers, and retailers alike are trying to regain consumer confidence by redesigning legislation and quality-assurance programs. These programs focus on process innovation, traceability, and identity preservation of products. This paper reviews current developments in the European food and retail industry. Hypotheses on the link between structural adjustments in the food production and marketing chain and the provision of safe food emerge. In addition, we report results from a survey on consumer perception of food-safety attributes and discuss the opportunities for and limits of marketing safe food through labels.

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File URL: http://purl.umn.edu/27058
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Article provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.

Volume (Year): 34 (2003)
Issue (Month): 03 (November)
Pages:

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Handle: RePEc:ags:jlofdr:27058
Contact details of provider: Web page: http://fdrs.ag.utk.edu/

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  1. Jutta Roosen & Jayson L. Lusk & John A. Fox, 2003. "Consumer demand for and attitudes toward alternative beef labeling strategies in France, Germany, and the UK," Agribusiness, John Wiley & Sons, Ltd., vol. 19(1), pages 77-90.
  2. Milgrom, Paul & Roberts, John, 1986. "Price and Advertising Signals of Product Quality," Journal of Political Economy, University of Chicago Press, vol. 94(4), pages 796-821, August.
  3. Julie A. Caswell & Eliza M. Mojduszka, 1996. "Using Informational Labeling to Influence the Market for Quality in Food Products," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(5), pages 1248-1253.
  4. John M. Crespi & St)phan Marette, 2001. "How Should Food Safety Certification be Financed?," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(4), pages 852-861.
  5. Russell Cooper & T.W. Ross, 1984. "Product Warranties and Double Moral Hazard," Cowles Foundation Discussion Papers 716, Cowles Foundation for Research in Economics, Yale University.
  6. Landon, Stuart & Smith, Constance, 1998. "Quality expectations, reputation, and price," MPRA Paper 9774, University Library of Munich, Germany.
  7. Hennessy, David A. & Roosen, Jutta & Miranowski, John, 2001. "Leadership and the Provision of Safe Food," Staff General Research Papers 10549, Iowa State University, Department of Economics.
  8. Cotterill, Ronald W & Putsis, William P, Jr & Dhar, Ravi, 2000. "Assessing the Competitive Interaction between Private Labels and National Brands," The Journal of Business, University of Chicago Press, vol. 73(1), pages 109-37, January.
  9. Nelson, Phillip, 1970. "Information and Consumer Behavior," Journal of Political Economy, University of Chicago Press, vol. 78(2), pages 311-29, March-Apr.
  10. Caswell, Julie A., 1998. "How Labeling Of Safety And Process Attributes Affects Markets For Food," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 27(2), October.
  11. Akerlof, George A, 1970. "The Market for 'Lemons': Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, MIT Press, vol. 84(3), pages 488-500, August.
  12. W. Bruce Traill & Matthew Meulenberg, 2001. "Innovation in the food industry," Agribusiness, John Wiley & Sons, Ltd., vol. 18(1), pages 1-21.
  13. Ross, Thomas W, 1988. "Brand Information and Price," Journal of Industrial Economics, Wiley Blackwell, vol. 36(3), pages 301-13, March.
  14. Maria Luz Loureiro & Jill J. McCluskey, 2000. "Assessing consumer response to protected geographical identification labeling," Agribusiness, John Wiley & Sons, Ltd., vol. 16(3), pages 309-320.
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