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Marketing Of Safe Food Through Labeling

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  • Roosen, Jutta

Abstract

After a series of food safety crises during the 1990s, regulators, producers, and retailers alike are trying to regain consumer confidence by redesigning legislation and quality-assurance programs. These programs focus on process innovation, traceability, and identity preservation of products. This paper reviews current developments in the European food and retail industry. Hypotheses on the link between structural adjustments in the food production and marketing chain and the provision of safe food emerge. In addition, we report results from a survey on consumer perception of food-safety attributes and discuss the opportunities for and limits of marketing safe food through labels.

Suggested Citation

  • Roosen, Jutta, 2003. "Marketing Of Safe Food Through Labeling," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(3), pages 1-6, November.
    • Handle: RePEc:ags:jlofdr:27058
    DOI: 10.22004/ag.econ.27058
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    References listed on IDEAS

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    Cited by:

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    2. Glynn T. Tonsor & Ted C. Schroeder & Joost M. E. Pennings & James Mintert, 2009. "Consumer Valuations of Beef Steak Food Safety Enhancement in Canada, Japan, Mexico, and the United States," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 57(3), pages 395-416, September.
    3. Maksymilian Czeczotko & Hanna Górska-Warsewicz & Wacław Laskowski, 2020. "Towards Sustainable Private Labels—What is the Consumer Behavior Relating to Private Labels in the UK and Poland?," Sustainability, MDPI, vol. 12(15), pages 1-18, July.
    4. Kolaj, Rezear & Borisov, Petar & Arabska, Ekaterina & Radev, Teodor, 2023. "Food safety among and beyond: the power of market actors, institutions and researchers in the new era of food safety from farm-to-table," Agricultural and Resource Economics: International Scientific E-Journal, Agricultural and Resource Economics: International Scientific E-Journal, vol. 9(2), June.
    5. Tonsor, Glynn T. & Olynk, Nicole & Wolf, Christopher, 2009. "Consumer Preferences for Animal Welfare Attributes: The Case of Gestation Crates," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 41(3), pages 713-730, December.
    6. Gampl, Birgit, 2006. "Rückverfolgbarkeit von Lebensmitteln: Eine empirische Analyse kettenübergreifender Informationssysteme," I&I Working Paper 02/2006, Christian-Albrechts-University of Kiel, Department of Agricultural Economics, Section Innovation and Information.
    7. Henneberry, Shida Rastegari & Armbruster, Walter J., 2003. "Emerging Roles For Food Labels: Inform, Protect, Persuade," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(3), pages 1-8, November.
    8. Russo, Carlo & Perito, Maria Angel & Di Fonzo, Antonella, 2014. "The Strategic Use of Private Food Safety Standards to Manage Complexity: a Moral Hazard Perspective," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182795, European Association of Agricultural Economists.
    9. Wongprawmas, Rungsaran & Canavari, Maurizio, 2017. "Consumers’ willingness-to-pay for food safety labels in an emerging market: The case of fresh produce in Thailand," Food Policy, Elsevier, vol. 69(C), pages 25-34.
    10. Shahnaj Akter & Shahjahan Ali & Mária Fekete-Farkas & Csaba Fogarassy & Zoltán Lakner, 2023. "Why Organic Food? Factors Influence the Organic Food Purchase Intension in an Emerging Country (Study from Northern Part of Bangladesh)," Resources, MDPI, vol. 12(1), pages 1-19, January.
    11. Tarun Kumar Agrawal & Rudrajeet Pal, 2019. "Traceability in Textile and Clothing Supply Chains: Classifying Implementation Factors and Information Sets via Delphi Study," Sustainability, MDPI, vol. 11(6), pages 1-18, March.

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