Can information costs affect consumer choice? Nutritional labels in a supermarket experiment
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DOI: 10.1016/j.ijindorg.2010.11.002
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- Kiesel, Kristin & Villas-Boas, Sofia Berto, 2010. "Can Information Costs Affect Consumer Choice?—Nutritional Labels in a Supermarket Experiment—," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116433, European Association of Agricultural Economists.
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Citations
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More about this item
Keywords
Information; Consumer behavior; Field experiment; Nutrition;JEL classification:
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
- C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
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