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Front-label health claims: when less is more

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  • Wansink, Brian
  • Sonka, Steven T.
  • Hasler, Clare M.

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  • Wansink, Brian & Sonka, Steven T. & Hasler, Clare M., 2004. "Front-label health claims: when less is more," Food Policy, Elsevier, vol. 29(6), pages 659-667, December.
    • Handle: RePEc:eee:jfpoli:v:29:y:2004:i:6:p:659-667
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    References listed on IDEAS

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    1. Sujan, Mita, 1985. "Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(1), pages 31-46, June.
    2. Ross, William T, Jr & Creyer, Elizabeth H, 1992. "Making Inferences about Missing Information: The Effects of Existing Information," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(1), pages 14-25, June.
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